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What's Behind Current Trends?

Updated: Nov 1, 2023

Is everyone on TikTok?

Maybe not, but knowing what is trending among current generations is key.

A huge part of the current workforce, who's holding a lot of buying power is Gen Z. This generation was born between 1996 and 2010, Gen Alpha is still currently being born, and Millennials- well they were born between 1980 and 1995.

What's trending with the younger markets?

1- Health & Wellness. Mental health and wellness are vital to younger generations. In fact, 64% of surveyed Millennials and Generation Z's reported emotional well-being as most important to their overall health. (Source: Vice Media Group)

2. Home is Heart- Generation Z is learning to cook & bake from videos on TikTok, Instagram, YouTube, and other popular apps. 53% of Gen Z's enjoy cooking, and 71% would love to learn how to cook more! (Source: The 2022 Instagram Trend Report, The Hartman Group) Which means functional, quality items for the home make great rewards or gifts.

3. Corporate social responsibility- walk the walk as well as talk the talk. Demonstrate where you are committed to making a difference and why. Our blog breaks down companies with shared values for your branding & marketing needs, follow those posts here.

More ways to align your values through product selection:

Woman-owned partnerships.

4. Media, is how younger people discover. They follow social platforms, watch new shows, look for new artists, and explore music, games, and brands through media; making tech-centered promotional products smart. Sorry, no pun intended! Follow top technology trends here.

5. Nostalgia - an obsession with mid- century modern, as well as the late 1990s and early 2000s. Beyond the re-vamped fanny pack to a modern cross-body tote or belt bag, think matching warm-up suits. Retro designs provide our talented graphics team with a canvas to create. Follow those stories here.

Speaking of nostalgia, will velour make a comeback?

Fun fact, Keith bought Olivia a hot pink & white striped warm-up set for Christmas 1983. We are still looking for that photo. The closest one we could find, was this lovely power blue & pink set. This photo was not taken with a Polaroid camera, but we have plenty that were!

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