When Does a Tee Become More Than a Shirt?

Updated: Mar 27



The evolution of a tee shirt is pretty amazing. It's no longer grandpa's undershirt to his workday button down, it's even transcended advertising to become a reflection of our significant moments and statements around where we connect in life. Tees are literally a walking billboard to what matters in our lives.




Here are some quick facts about logoed tees*:

  • A logoed tee that costs $7.00 will have a cost per impression of 2/10 of a cent

  • Promotional tees are kept on average for 14 months

  • Over its lifetime, a logoed tee will generate 3,400 impressions

2021 was a typical year for our design team - we designed & produced a variety of tees for all types of purposes: Here's looking back at some our clients' big tee moments!


  • Fundraising

  • Leisure fun - reunions, beach houses, wedding parties, boating

  • School Spirit

  • Commemorative - high school seniors

  • Positivity - essential workers or back to school team goals for staff

  • Growing Non-profits

  • Political Campaigns

  • Employee Branding

  • Sales Team Kick off

  • Promoting Social Change

  • Rewarding Brand Enthusiasts

  • Creating contest

  • Retail Sales

  • Races - walks

  • Festivals

  • Sponsorships

  • Brand Launch - limited edition tees

Whatever the message, research leaves no doubt the appeal of tees delivers on brand engagement.


What does your collection of tee shirt designs convey about you?


Let us know in the comments!


* ASI Study




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