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What's The Secret To Generating A Brand Buzz?
Creating a buzz worthy brand story is one our favorite tasks! Brand Identity is how others experience your brand. Principal Miller knows her vision. Together we partnered to generate a buzz for the Hilltop Needmore Road Elementary School hive! Investing in a showroom space provides a multi-sensory experience for our partners. Nothing beats one-on-one collaboration with our certified team of experts to see & feel products. Hands-on experience with our team builds trust and ma
Apr 91 min read
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Pursuing The Peak? Partner's Matter!
In May we celebrate 19 years in business. Partnership Matters! Trends come and go, but sage marketing strategies shaped by knowledge, talent and expertise keep brand messaging consistent. What's our team chemistry? Our persona is playful, practical, intentional and humorous Our tone is honest, vulnerable, direct and humble Our language is simple, savvy, and purposeful We're united in purpose to engage, educate, amplify, and exceed expectations We communicate with clarity, hon
Apr 81 min read
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Mikey Knows What Matters In Life
Ah, Mikey, he won't eat it, he hates everything! Do you remember that classic commercial for Quaker, Life cereal? Maybe he wanted chocolate pebbles or flakes, however the quality was undeniable to Mikey. Even if the cereal was good for him. It tasted great too! Remember as a kid, half the fun of selecting a cereal was for the free prize? My mom always made us wait. If we dug down to get the price first, we were in trouble. She was more concerned about the ingredients in the b
Apr 62 min read
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Symbiotic Relationships Lift Communities
Visionary Assurance, United Purpose is more than a tagline for our brand. Each word is purposely selected to convey the essence of our client experience. Our core values of creativity, collaboration, community and certification are the foundation behind our brand. Our identity is rooted in community; a symbiotic story. After nineteen years of quietly creating graphic designs for an array of partners, we designed a signature collection of products to celebrate our hometown bu
Apr 42 min read
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What Are 10 Reasons "It" Keeps Going?
"Wow, it just keeps going." That's the typical response when individuals visit our showroom for the first time. From the first step to the last, the impression our showroom leaves with you lingers. The power of promotional marketing & advertising is in your hand, it's what your wearing, it's human touch. I guess you could say, whatever sticks, leaves an impression. Check these data points. I'm passionate about my industry. Smart marketing seems effortless, the message simply
Apr 32 min read
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Whatever Sticks, Leaves An Impression
What's the impression you seek to leave with consumers about your brand? We make sure you stick the landing, creating a positive, lasting impression. Whether it's engagement one-on-one with a person that leaves us with a lasting impression of themself or a consumer response to a brand; impressions matter. For 15 years ASI, Advertising Specialty Institute, creates their annual Ad Impressions Study. It's a data-driven survey to determine the effectiveness of tangible marketing
Apr 21 min read
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What Creates An Inspiring Client Promotion?
In the March 2026 edition of PPAI Magazine, The Best of PPAI Expo, there an article showcasing how to break through the digital spiral of doom scrolling. Instead creating effective and impactful programs that get results. It's clear, the tangible appeal of promotional products is WORKING ! How do I know tangible marketing works? Keep reading to discover the entire story behind our inspiring client promotion. Our core values of collaboration, creativity, certification and com
Mar 252 min read
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Searching For Your Pot of Gold?
Once a year, we all seem to become Irish! Yep, that's right. Long time partner Doherty's has grown from a single Cary location to Apex, Holly Springs and Pittsboro; apparently good food, drinks and people make us all yearn to be Irish! An important aspect of any restaurant & pub includes employee identification, as well as rewarding your brand enthusiasts. Order gear year-round in their merch store and make sure to be early to buy your new 2026 St Patrick's Day tee design.
Mar 161 min read
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Avoid Smoke, Clear Messaging Matters!
Patches and challenge coins are a popular way to share the story behind a brand. March 14th is Tell Your Story Day. Telling a story that resonates with recipients relies on a deep understanding of the message. Time to collaborate in our showroom & design studio always yields the right direction to go with a cohesive set of products and designs that share your message in a way that changes consumer behavior. Many products, like patches , are perfect for identification. Howeve
Mar 142 min read
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To Soar, Simply Step Into History!
Birds are cared for in the nest till it's time to soar. As a student, your classroom experiences should provide the tools to help you innovate. Art teaches critical thinking, problem solving, innovation and inspires students to act on their dreams. Classrooms without walls, where the past meets the present, provide the right environment to help students soar. Much like a bird borrowing from it's environment to build a strong nest, when students gain access to community partn
Mar 123 min read
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What's A 100 Year Relationship That's Both Hot & Cold?
Sure, Valentine's Day might be about chocolate and sweets, but it's also about celebrating relationships that last! Running hot and cold is not a good sign for human relationships. However, this hot & cold relationship, is associated with good things such as reliability and durability! It's a Stanley! Founded in 1913 by inventor William Stanley Jr., Stanley is associated with adventure, invention, innovation and a timeless spirit that complements your wild imagination. Over 1
Feb 141 min read
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Like Magic, Expand Your Reach!
What if you could carry a bag the size of a credit card in your pocket, that opened to the size of a full size tote in one quick motion? Would you consider that a magic trick or a quirky enough to work solution for your brand? The bag in this post is not a trick but it is quirky enough to work. Surely, you've read enough of my blog posts to know that bags generate high impressions over a life-time of use. This bag is construction of durable nylon and plastic. Watch this vide
Feb 131 min read
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Quality Makes A Statement
Access to samples, prior to an order, is one of the reasons our partners visit our showroom. Quality is not something one can discern from a photo. Elevating your brand identity relies on smart choices for your marketing and advertising. Selecting a quality product, and often a name brand, insures your recipient will keep and use your gift. After-all the magic of touch is the POWER behind tangible marketing. I have this 34 oz Rise Meal Food Box from Klean Kanteen and it giv
Feb 122 min read
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5 Secrets to STEELING More Time!
Do long summer days make you want more time year round? The secret to stealing more time- is in your hands. Recycled cups steel and aluminum cups are perfect for summer chilling and year-round efforts to reduce waste. A re-useable cup, that's USA Made and can be recycled when you're no longer using it? Yes please! Low cost USA MADE Smart marketing Sustainable construction Quirky enough to work We use this style cup in our office because it's affordable, keeps our drinks cold
Feb 111 min read
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Instantly Brand Personal Space
You're in the moment, when you realize should have planned ahead. Right now you instantly need to unify your team or give an unexpected dignitary a branded gift. Instant imagery, that's the solution. Since these patches will stick to almost anything, the image becomes a quirky & an innovative solution! We offer both embroidered patches & simulated print instant patches. In 2024, on World Emoji Day, I shared ways to share your emotions! Catch up here . Instant image ribbons s
Feb 81 min read
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Become MacGyver, Anywhere!
Did you watch the television show MacGyver? He always invented a solution to every challenging situation. In real life, a hand tool we can clip to our jeans or our cooler is a simpler solution. As a brand, do you add more value like MacGyver, by creating innovative solutions? For gifting, this tool makes a nice closing gift on a new home or a tool for work and leisure. It function as a wrench, a knife, screwdriver, pry bar, bottle opener and more! This handy tool is a multi-
Feb 71 min read
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Boska Is Divine!
The name Boska is a Slavic feminine given name derived from the root "bog," meaning "God" or divine. BOSKA as a brand is superior, perhaps even divine to the user. It's a Dutch kitchen brand of cutlery, slicers and other food tools that's new to our industry. We're always searching for new, exclusive partnerships with trusted brand name products. As you can see from this imagery, the brand is not only functional, but beautiful- adding elegance to any setting. When it's time t
Feb 62 min read
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Shed Rain & Influence Consumers!
February 10th is National Umbrella Day. Will your ideal consumer recall your brand offers protection, security, comfort or innovative solutions? An inversion umbrella closes away from you, keep water away. It's an innovative approach that turns a problem into a solution. As a marketing medium, an umbrella influences consumers. It ranks high for its cost per impression, has longevity of use, offers brand recall and gains high impressions over time. We've got you covered! 5 re
Feb 51 min read
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Revealing Our Tricks of The Trade!
In 1500, the technique trope-l'oeil was applied to a flat surface, painting in a way that appeared dimensional & creating an optical illusion. Woven patches also fool the eye. When a logo has fine details that won't stitch well, we combine print & stitch into one patch for the best result. February is National Embroidery Month. This post captures the back story from 30,000 BC to 2026 and embroidery tips. This post captures all the ways we can decorate a cap to make it extra
Feb 31 min read
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Head Towards An Extraordinary Canvas
The cap has become the modern branding canvas and like the tee , it's a billboard for your message. Caps grab our attention, the visual draws in the viewer! So, why be ordinary? Be EXTRAORIDINDARY. A visit to the showroom is "using your head." Why? Compare fabric, fit, profile, structure and feel. Once you've selected the right cap- consider your decoration options. Graphically speaking, embroidery offers numerous ways to mix processes to create dimension and enhance your st
Feb 22 min read
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