When it comes to social media, it's all about capturing the attention of your audience. There is a lot of "noise" we are exposed to on a regular basis, do you know how to make your target audience stop on your posts? The answer is all in the eyeballs my friend. It's the images, not the words that make us stop and look.
Graphically Speaking, Quality Photos Matter!
The basic principles of art & design are balance, rhythm, pattern, emphasis, contrast, unity and movement. Use the elements of art & design – line, shape/form, space, value, color and texture – to create a composition as a whole. The elements of art and design are the tools of visual artists. When it comes to taking interesting photos the principals and elements of design can help guide you to creating visually exciting images.
Three key areas to consider when creating photos:
What's the intent of the photo- the emphasis or story behind the photo?
Your lighting adds drama and adds to your story with shadows, gray scale, and intensity.
Harnessing your negative space. If you look at a chair on the floor, the space created by the seat, legs and floor makes a shape- there is just not an object there. In a photo, negative space is often used to capture the scale of an object or add emotion or focus to the image that's being emphasized.
If you'd like more composition tips, here's a blog post from Hubspot.
Where can you find free access to unlicensed images? We use Unsplash!
If you'd like to start creating your own, we have some tools to help you & your team take better photos and of course our options are branded!
A well-taken photo or eye-catching graphic will always capture attention for your brand message. A great way to end 2020 would be a photo contest among your team. Create different categories for submissions and reward winners with one of those cool branded products we suggested to you.