Brand management includes increasing team spirit! Brands today are more than a logo that's applied to products, the logo is just a part of defining the culture & values of a brand. Taglines that are derived from one's mission or vision often offer run ways to incorporate into apparel designs. Before considering a twist on your brand, there is often work behind the scenes.
Here's a sneak peek at product development from our archives. After comparing brands and styles in our showroom; the Town of Fuquay-Varina decided to build this project around a pullover fleece.
Virtual images were a quick way to consider options.
Pre-production samples, referred to as a "spec" sample, were helpful to compare before a full order. A spec is helpful when projects are large or the decoration outcome is hard to visualize.
For an extra special touch, we added a custom zipper pull from our NC partner who created a custom zipper pull.
After all, the Town of Fuquay-Varina is a dash more - why not show it?