It's National Love Your Pets Day! Pets are not just pets anymore, they are a part of our family. According to the 2019/2020 National Pet Owners Survey, about 85 million families own at least one pet, or 67% of American households. Of that 67%, 35% are made up of Millennials alone.
The pet parent market is huge and they are willing to spend a large amount on their fur babies - let's look at some statistics courtesy of a new survey from TD Ameritrade.
67% of millennials refer to their pets as "fur babies."
68% would take leave from work to care for their new pet if offered by employers.
Millennial dog owners spend $1,285/year on their pet. That's $67 billion annually as a group.
Cat owners spend $915/year and $33.5 billion/year as a group.
What can you do to appeal to pet crazed individuals?
Give your employees or customers a reason to thank you on the daily! From keeping their clothes and home hair free with a lint roller, to keeping their floors free from water with a food mat to a treat jar decorated with your logo, they'll know you care about them and their pets.
Take your brand on the go! If given a unique or quality item, it is sure to grab attention of other pet owners. Consider a pet waste bag dispenser made from wheat straw, a collapsible bowl that can be hooked to a backpack, or a dual pet food carrier that hold water on one side and food on the other.
Just a glimpse at the other pet related days throughout the year:
March 13 - National K9 Veteran Day
March 23 - National Puppy Day
April 11 - National Pet Day
July 15 - Pet Fire Safety Day
August 26 - National Dog Day
October 26 - Global Cat Day