Community Is A Partnership Story
- May 2
- 2 min read
Updated: 6 days ago
What's the place you call home?
In celebration of SBA National Small Business Week, follow our blog to discover our story.
As founders of Promotional Partners, our journey started with an artist and a scientist, who also happened to be married. The business grew from a mom & pop with a vision, into a brand that delivers exceptional value. We remain nestled in the heart of Historic Downtown Apex.
Watch as I reflect on what makes Apex "home" here.
We take elevating your brand identity seriously, but this mom & pop have never taken ourselves too seriously. In fact, you never know what crazy thing might happen.
Our six elements for crafting a strong story:
Compelling characters! Be relatable, without complicated jargon.
Create an engaging plot! Through clear messaging and intriguing marketing, products become a marketing medium.
Add conflict! Yes, some conflict is good. A little friction and challenges help us evolve. We need a catalyst to absorb different perspectives that help us grow. Through continuing education, service, mentorship, leadership and sponsorship, we grow.
Setting matters! An immersive experience is unparalleled.
Make your theme clear! Entrepreneurship is a symbiotic relationship that relies on a community of champions. Organizations like a chamber of commerce or a civic organizations allow you to dial into the community.
Create resolution! Loose ends become a tight knit community through partnerships, weaving a strong tapestry.
Fortunately as the triangle community grows, so do resources. There are layers of support to help your business grow, from community college classes, to networking groups, to chambers of commerce and even municipalities to provide programs.
Nineteen years ago we had no clients, no bank loan, no board of directors or program behind our brand. We did have community relationships, grit, and boundless belief we could blaze our own trail. Along our journey we've been supported by community champions. Our partnership story began and continues through your trust.
By referring us to your connection, your our champion!
By supporting our business, your also a champion of diversity partnerships and your partnerships allow us to champion others; communities rely on a beating heart.
Join us for our May Anniversary Event, a celebration of champions!
We'll provide you strategies to reward YOUR champions.
Check your May newsletter for the link to RSVP or ask for details.
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