Does Marketing Make You See Red?

I love red, it demands attention!

As a color woven into your marketing efforts, red captures more than attention. Red creates emotion. For many red is associated with passion, urgency and excitement. Valentine's Day is a classic red or pink combo. Similarly Christmas includes red as a signature color.

Did you know that in the food industry, red often simulates appetite and creates cravings?

Apparently the boldness of the hue increased heart rate and generates excitement making red a popular color for logos, menus, signs and decor.

Red is also associated with heat and energy, signaling the experience to expect.

We all know that red commands - we stop! However red also is used for warning and direction. Often construction signage, healthcare and emergency services include red.

For marketing, remember the allure of red and use its magic to captivate your target audience, leaving a memorable impression that lasts long after they encounter your brand. 

Consider how seeing red, is a good thing for growing your brand identity.

Visit our showroom to compare products and discuss how to use red in the graphics of your next marketing campaign.