When planning any promotional or marketing campaign, the number one consideration is - Who are you trying to reach? Our industry has just released its industry overview that breaks down each of the top categories and the three main generations with purchasing power.
Millennials (18-34)
45% have a more favorable opinion of eco-friendly promo products
50% would choose a USB drive over a power bank
45% are more favorable to advertisers if the promo product was made in the USA
The average Millennial household owns 30 promo products
Gen X (35-54)
40% have a more favorable opinion of eco-friendly promo products
55% would choose a USB drive over a power bank
59% are more favorable to advertisers if the promo product was made in the USA
The average Gen X household owns 34 promo products
Baby Boomers (55+)
53% have a more favorable opinion of eco-friendly promo products
61% would choose a USB drive over a power bank
70% are more favorable to advertisers if the promo product was made in the USA
The average Baby Boomer household owns 28 promo products
What's important about this data? Developing a campaign that resonates with your vertical markets, requires consideration of the demographics that make up your consumer group. Fortunately for you, we have data! Years of data, collected around consumer preferences.