Got A Passion For Pink?

If the hue pink grabs your attention, it's understandable.

Pink is an attention-grabbing color. You might say it lifts brand identity.

What's the psychology behind this color?

Pink is associated with femininity, sensitivity, and tenderness. Think of retail brands that use pink- often those brands are associated with products for women that focus on care, comfort, and compassion.  

Lighter shades of pink convey a sense of youthfulness, fun, and playfulness. Did you know the Barbie brand trademarked a specific shade of the hue to represent its likeness?

Compassion, care, and trust were the driving factors behind the ride-share service Lyft choosing the color pink for their brand. Lyft uses a slightly brighter shade of pink to communicate innovation and protection throughout their travels. 

T-Mobile’s use of a highly visible highlighter pink aligns with their tech-savvy and attention-grabbing brand image. Ensure that the chosen pink resonates with your target audience and complements your overall brand identity. 

Efforts in October to focus public attention on the importance of early detection & annual mammograms, celebrating survivors, demonstrating compassion for those battling cancer and fundraising effort for research will all utilize the power of pink!

Given the power of pink to grab attention, use of the hue in your graphic design work helps convey messages. Similar to the examples in this post, not all pink hues are the same. The tint or shade of the hue impacts the overall message. Explore options in our design studio to discover the best option for your message, cause or project.

For every reason, collaboration in our showroom is the best approach to achieving your marketing objectives.

Together, visionary assurance, united purpose create powerful brand stories!