QR codes offer a way for your audience to gain access to valuable information without much effort.
Content is king and in a rapidly changing environment your ability to pivot is easy with the configuration of lines and dots that make up a scannable shortcut - a map to any destination. You know this adaptable symbol as a QR code! There are numerous applications and mediums that are basically made for QR codes; read on to learn!
Medium | Application | Example |
Postcards, tent cards, counter stickers | Promotes contactless, digital menus | Share WiFi credentials via QR code to make it easy for your guests to join the network without exposing the password; change your menu with weekly specials, seasonal offerings or pricing changes |
To-go bags | Encourages customers to join rewards programs or to follow social media accounts | Offer limited access coupons during the day to increase views back to social media |
Print material | Informs patrons of allergen usage | Breaks down ingredients in recipes for those with food allergies |
Business cards, brochures | Monitors progress of online engagement | Add links to website and/or social media; create exclusive coupon |
Online, small/limited areas | Promotes sustainability | Remind customers there is no use of paper aka waste when using a QR code in marketing efforts |
Outdoor restaurant signage | Notify inside staff of the arrival of customer for order pick up | Have QR codes on the to-go order parking spot signs to minimize human contact |
Social Media | Social media engagement | Ask customers to scan the code to leave a review or sign up to follow the page; ask for customer feedback regarding polls and products |
Ready to incorporate QR Codes into your marketing strategy? Reach out to us!
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