Grow Profits Using QR Codes

Updated: Mar 5

QR codes offer a way for your audience to gain access to valuable information without much effort.


Content is king and in a rapidly changing environment your ability to pivot is easy with the configuration of lines and dots that make up a scannable shortcut - a map to any destination. You know this adaptable symbol as a QR code! There are numerous applications and mediums that are basically made for QR codes; read on to learn!

Medium

Application

Example

Postcards, tent cards, counter stickers

Promotes contactless, digital menus

Share WiFi credentials via QR code to make it easy for your guests to join the network without exposing the password; change your menu with weekly specials, seasonal offerings or pricing changes

To-go bags

Encourages customers to join rewards programs or to follow social media accounts

Offer limited access coupons during the day to increase views back to social media

Print material

Informs patrons of allergen usage

Breaks down ingredients in recipes for those with food allergies

Business cards, brochures

Monitors progress of online engagement

Add links to website and/or social media; create exclusive coupon

Online, small/limited areas

Promotes sustainability

Remind customers there is no use of paper aka waste when using a QR code in marketing efforts

Outdoor restaurant signage

Notify inside staff of the arrival of customer for order pick up

Have QR codes on the to-go order parking spot signs to minimize human contact

Social Media

Social media engagement

Ask customers to scan the code to leave a review or sign up to follow the page; ask for customer feedback regarding polls and products

Ready to incorporate QR Codes into your marketing strategy? Reach out to us!




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