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How To Maximize Trade Show Exposure

Think outside the booth.

When it comes to brand exposure, tradeshows offer opportunities above and beyond giveaways at the booth. Here are some additional ways to deliver impressions with promotional products at your next event.

En Route - tradeshows happen all over the country, there’s going to be a lot of travel – which means busy airports, crowded flights and long lines at the car rental desk. Good news! These annoyances provide ample opportunities for brand exposure. Outfitting a tradeshow team with branded products like convenient underseat luggage and seriously stylish laptop bags, you can hit the ground running and promote your brand around the world.

At The Hotel - When you’re living out of a hotel room for a few days, the conveniences of home seem a million miles away – even something as simple as charging your devices. How about a light up 3-in-1 charging cable so you can stop fumbling with cables in the dark? When your staff heads to dinner after a long day, they can throw on a versatile layering pull over, made from soft and heathered fabrics.

On the Show Floor - Is it time for a uniform update? Tradeshow staff will make a statement in a new polo with a modern collar and updated styling. Plus, give them a stylish knit jacket to wear when things get chilly in the exhibit hall.For more subtle exposure, outfit the team with wireless charging power banks. In addition to charging their own devices, they can offer to power up booth visitors' phones.

At a Special Client Meeting or Event - During a conference, your team might have special meetings with clients, business partners or recruits. Use a truly personalized gift to cement a key business relationship. For example, we can add variable data printing on custom journals from our NC - USA Made journal partner, JournalBooks. Ask us about adding personalization for the wow factor for each recipient's name or even Eco Solutions.

Ready for More Inspiration?

Check out our tradeshow and special events products page.

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