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Putting Earth First: tentree

Updated: May 30, 2023


As consumers and corporations continue to make sustainability a priority, the demand for eco-friendly promotional products is one of the industry’s key trends – and that’s why we’re so excited to introduce our latest retail apparel brand, tentree.


Based in Vancouver, tentree makes Earth-First essentials using the most sustainable (and comfortable) materials in the world, planting 10 trees for every item purchased. In that way, tentree is not only reducing the negative impact, but making a positive one. To date, tentree and its customers have planted more than 55 million trees.


FYI: Every tentree item comes with a unique QR code, so you can claim your trees, see where they’re being planted, earn rewards, and watch your impact grow.


Earth-First Commitment

The company’s “Earth-First” philosophy has guided its growth and evolution since its founding in 2012. It’s committed to ethical manufacturing, partnering with factories that ensure safe, fair working conditions. And tentree is constantly looking for innovative ways to make apparel with the smallest possible footprint and create more circular supply chains. As an example, it takes 75% less water, on average, to make a tentree sweatshirt than other sweatshirts.


Better For The Planet

The addition of tentree as a PCNA brand partner underscores our commitment to providing the industry’s best collection of sustainable options – 150+ products and counting so far. Here are three of our newest:





Space Dye Zip Hoodie

A classic full-zip hoodie made from a blend of soft organic cotton and recycled polyester.








Organic Cotton Short Sleeve Tee

Made with Fairtrade certified 100% organic cotton and Cradle to Cradle Certified™ Gold, which means everything this tee is made of breaks back down, leaving behind no waste.






Unisex Basic Hemp Altitude Hat

Grown without the use of pesticides or herbicides, hemp is one of the most sustainable natural fibers on the planet. The Altitude Hat also uses recycled plastic and recycled mesh.





Big Change Starts Small

That’s what tentree believes. Whether it’s a reusable tote at the grocery store or choosing to buy sustainable products, small choices add up.



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