Our industry has long been associated with the power of touch; meaning putting marketing & advertising in the hand of your target market. The consistent engagement yields response, reaction and converts prospects to consumers. However there are ways to add more value & inclusion for your message.

What if your audience can feel the product, use it- but can't see the imprint?
We have a partner with awarding raised imprinting, trademarked TruColor™ offers Braille imprint on drinkware. For those they rely on braille, this technology is a game changer. Rather than relying on communicating your message through discussion, individuals with vision impairment can interact with a brand message in a more personal way.
The pronounced dot system created by the raised imprint meets the ADA point size specifications. This type of technology applied to a marketing campaign, demonstrates an additional layer of understanding and inclusion to the visually impaired community.
Take a look at how this process looks:
Pretty cool right?
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