School Expansion Requires New Logo

A logo is the visual representation of your brand identity.

It's the first impression of the brand behind the image.

In this post, we introduce you to a new partner, Pine Springs Preparatory Academy. The school continues to grow and adapt to the educational needs of the community. The school leadership partnered with us to design a new logo for the Upper School opening in Holly Springs NC; beginning enrollment Spring 2026.

The Pine Springs website, conveys this mission statement:

Pine Springs Preparatory Academy is dedicated to improving the lives of its students by providing authentic learning experiences in a collaborative, nurturing environment that will build a foundation for students’ success in school, career, and in life.

Their website describes the PSPA difference:

We aim to inspire and educate the whole child. Our Traditional, Blended Academy, and Virtual offerings curriculum is a rigorous academic program rooted in our mission statement. Our students learn to think critically, listen with discernment, and communicate effectively which aids them in becoming the best he or she can be, and helping them become great American citizens.

The purpose of our collaboration:

Ahead of the opening of their new upper school location for fall 2026, our team worked with Craig Tucker, Upper School Principal and Superintendent Bruce Friend to create the brand guide and logos for the school.

The challenge behind our collaboration:

Creating a logo that will become part of an established brand requires a different level of mastery. The new logo needed to stand alone to represent the new school, while integrating into the existing branding for cohesiveness.

The process:

Each collaboration starts with vision and messaging questions to determine what our client wants to convey through their logo. It's important to learn about our client's preferences for color, font and design elements prior to creating design concepts. Through virtual meetings we were able to ask questions and screen share concepts to quickly refine the direction to go for finalizing the logo.

Besides logo design, we updated a complete brand guide for their marketing and identity projects.

The outcome?

“As our school continues to grow, we recognized the need for a cohesive brand identity. Promotional Partners was an exceptional partner in this process. They took the time to understand our mission, values, and long-term goals, and translated it into a brand strategy that truly represents who we are. Their team was strategic, creative, responsive, and highly professional throughout. We’re extremely pleased with the results and confidently recommend their services.”

Bruce Friend, Superintendent, Pine Springs Preparatory Academy

Our designers knocked this recent collaboration with Pine Springs Preparatory Academy out of the park!