January 15th is National Hat Day. Hats are a perfect way to make your brand stand out in the crowd. Besides flexibility, headwear delivers over 3,400 impressions a month, 1/3 of men report owning and wearing a brand cap each week, not to mention, recipients keep & wear caps for over 10 months!
Besides, caps can be functional & fun, like the cowboy inspired foam hat for a conference in San Antonio Texas or an impish business owner taking a selfie of a hat to be distributed to kids at an upcoming festival.
Check out these 7 reasons to consider branding with a cap:
It's one of the oldest human accessories!
Unlike jackets and shirts - no sizing is required; in fact one size usually fits all, with the exception of flex fit style caps. Most headwear adapts to the recipient's head easily with a variety of closure methods. Removing size makes them perfect for a brand launch for a large group.
Instant unity or identification; it's easy to spot individuals in a crowd
Impulse purchase for merchandise tents and retail sales; purchase and wear
Weather beater - cold, rain, sun making attendees look for headwear
Caps are easy and quick to customize: the decoration location- the bill, sandwich, even the inside seam tape! Select your preferred fabric; make up a design combination that is completely unique.
Commemorative - its a collectible; one for each year, event, state or to recall your association with an organization or pride as alumni!