On January 1, 2019 Washington, D.C joined a movement to remove plastic straws from use by banning plastic straws in restaurants and other service businesses. Restaurants, cities and airlines are part of a growing moving here in the US and abroad to phase out drinking straws. In fact the evening news featured a viral clip of a man assaulting a McDonald's employee for a straw.
What's behind this movement? A desire to reduce pollution and reduce harm to marine animals ingesting them as a perceived food source are among the reasons.
Sarah Gibbens, writer for National Geographic shared that in the U.S. alone, one estimate suggests 500 million straws are used every single day. One study published earlier this year estimated as many as 8.3 billion plastic straws pollute the world's beaches. What's the back story of the invention of straws? Read her entire post here.
What are the alternatives? The ad specialty industry is an adaptive industry, pivoting on popular trends and solving brand challenges, are you surprised that they have a variety of options for reusable straws? However, The Final Straw is a game changer to better brand engagement.
Partnering with innovative partners leads to unique brand opportunities for you. Our partner at Leeds is both an innovator and a purveyor of major brands. Their recent partnership with FinalStraw, a manufacturer of collapsible, reusable straws, is an exclusive partnership bringing a popular Eco-friendly brand to the promotional products industry.
What's so cool about this product?
Click here for more information on FinalStraw. Ask us how to position this product as a game changer for your brand.
UPDATE (1/6/2020): There is now FinalStraw 2.0 that comes with a collapsible cleaning brush!