Triple bottom line - this breaks down a company’s performance goals into three areas: people, planet and profit. The idea is to improve performance over the long term by following more-sustainable business practices that take all three areas into account.
Upcycling - the process of transforming products into something new, perceived to be of greater value than the original. In the promotional industry, a number of brands are making upcycled merchandise; one example is screen-printing designs onto pre-worn tees.
Vegan A diet and lifestyle that avoids animal-derived products.
Wish-cycling When you recycle items without knowing whether they can actually be recycled, but expecting them to be properly dealt with anyway.
Zero waste A movement focused on waste prevention by encouraging reuse of products so that no trash is sent to landfills, incinerators or the ocean. Recycling, repurposing and composting are several ways items are diverted from landfills to get closer to zero-waste goals.
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