Typography Is More Than Letters

If you think font choice does not matter, take a look at this graphic.

Font is the voice of your brand conveying emotions and ultimately impacts the impression of your brand. Creating a logo requires selecting the right font to set the tone & convey the message behind your brand; it's part of your identity.

Take a look at how much our logo changes just through font selection.

Just like color, font is more than an aesthetic, font sets the tone for your logo. We make sure your message is clear. When we design logos, we play out several versions of font to help you decide before finalizing your brand guide. Font matters, that's our pro tip for the day.

Remember font is more than a collection of letters!

This behind the scenes tip captures our visionary assurance, united purpose at work for our partners; the partner experience.