Happy National Hat Day! You know we love taking advantage of national dates for all things promotions - that's why we enjoy providing you these resources! Hold on to your hats because we've got some great ideas for how to use a cap for your next promotion.
Caps and beanies offer a lot of flexibility for branding in the apparel category, but why?
Unlike jackets and shirts, sizing isn't required. In fact, one size usually fits all which makes them perfect for a large group distribution.
Instant unity or identification. It's easy to spot individuals in a crowd, especially if you're looking for someone in your group or you already recognize the design.
Impulse purchases. Hats are great for merchandise tents and retail sales; purchase and wear
Weather beater. Rain or shine, hot or cold - attendees will look for headgear.
Commemorative. Its a collectible; making them perfect for a yearly event or just to serve as a reminder of your organization or as a symbol of belonging.
What are some ways you could use hats?
Brand launches
Sponsor donations
Gifts
Identification for employees
Fundraising
Commemorative
Do you know the differences in profiles?
High Profile. A term used for a cap or hat silhouette that is less fitted to the head with a high slope. Usually structured with buckram or other stiff fabric lining.
Mid Profile. A term used for a cap or hat silhouette that is in between that of a High and Low profile. Most often structured with buckram.
Low Profile. A term used for a cap or hat silhouette that is more closely fitted to the head. Can be either structured or unstructured.