What Happens When Love Is Deeper Than An Ocean?

Randy Travis sang the lyric that love is deeper than the ocean, but what depths would you go to make your dreams a reality? For founder Pam Seidman the feeling she experienced as a child running and jumping in the sand along the shore instilled a passion for protecting the ocean and ignited a dream to create a solution to protect our oceans.

Businesses are leveling up with BYBBA- a responsibly made, female founded brand that gives back with every purchase. By envisioning a world with fewer disposable things, this brand is committed to innovating bags, designed to serve multiple purposes and remove plastic waste. By reconsidering the lifespan of the products this brand produces their well on their way to sustainable solutions. You'll find their collection of bags are well made, offer shapes & features that are flexible for multiple purposes, and colors that transcend all seasons. Watch as this bag folds inside itself!

What's the back story behind the brand?

BYBBA was born the same day NY banned single use plastics in 2021. The founder, Pam Seidman jumped on board 100%. Because fashion and design mattered to her, she did not want to compromise on personal style or quality. She'd worked with designers like Ralph Lauren, Valentino and Versace, as well as mass produced brands like Express and Nine West. Once she began to question the social and environmental factors in the manufacturing process and the longevity of a bag- BYBBA was born.

BYBBA - Bring Your Bag Back Around.

Besides sustainable, quality construction, she wanted the design of her bags to travel through your day- no matter where your journey starts or ends. As women, our day can vary with tasks, balancing work, home, family and carving out personal time. Pam's bags are perfect for any environment. However, the beach is her happy place. She's drawn to the inviting feeling that days at the beach are endless. She still sees herself as a little girl running across the sand, jumping towards her dreams- which includes keeping the planet healthy.

The journey of a BYBBA bag starts and ends with the ocean.

Developing fabrics

By recovering plastic waste, the bag is benefiting the ocean with each purchase.

Pam also developed an UPSTREAM Program!

Once a BYBBA bag has reached the end of its lifespan and is beyond repair, there is a program in place to return the bag so it's materials can be recovered, renewed and carried forward into something new. She believes a bag that's created from the ocean should give back to the ocean.

Rounding out Women In Business month and our secrets revealed series- BYBBA is a brand to know. Ahead of gifting season, consider the impact of a gift that's life cycle continues beyond the journey of your recipient. That's giving back.

If this type of bag aligns with your values, then our visionary assurance, united purpose is at work- highlighting brands that matter! Explore a few options here or connect with me in the showroom! Samples are on the way.