Daydreaming certainly leads to inspiration, but rarely do dreams become realities without planning & consistency. Did you know December is National Write a Business Plan Month? Since opening our doors in 2007, we've always used December as the month to reflect on what's worked & what needs to be retooled for the following year.
Before you can articulate your vision to others, it's important to compile ideas & organize your strategies; which is the backbone of a business plan.
Make sure your plan:
Identifies the national dates that relate to what your business offers, your charitable efforts, your core values and let that showcase the personality of your brand
Outlines the networking/pipeline/sales strategies around your yearly goals
Reviews & evaluates which methods were previously stale or unproductive to replace with innovative approaches, while building on the success of promotions
Has ways to highlight the value you offer consumers
Offers interaction with your consumer base through events
Recognizes employee efforts & milestones of achievement
Highlights your industry events & merits
Demonstrates your footprint within the community
Outlines your monthly, quarterly and yearly financial goals - with qualifiable strategies
Create dates as touchpoints to assess your yearly goals - track & analyze your progress
Includes us! We love it when our partners ask us to create a framework or include us in their marketing & sales team meetings. Why? Promotions run smoother and we are proactive to your needs.