Brand power and impact in one product? Yes! As certified professionals we know how to harness the power and create impact for your brand through strategic product choices. Let's explore the history of our industry with a look at these facts.
The power of touch at work-
check out this video.
The first imprinted promotional products were used by George Washington in 1789 as a part of his campaign for president.
8 in 10 people like receiving promotional products.
7 in 10 people wish they received promotional products more often!
96% of consumers want to know ahead of time when companies offer promotional products.
Jasper Meek started using burlap bags to promote small businesses in 1896. He was even dubbed the “Father of Promotional Products”!
Almost 9 out of 10 people can recall the company that gave them branded promotional products.
While most consumers keep a promotional product because its useful, research shows 79% of consumers will pass along products they don't find useful. Maybe that's why yesterday's newspaper is now lining Fido's crate.
When given branded promotional products by their employer, 59% of employees have a more favorable impression of their workplace.
9 out of 10 people say that they've gone out of their way to get a promo product!
85% of product recipients did business with the advertiser who gave them the item.
Nearly 6 out of 10 people say that they would enter sweepstakes, contests, or raffles to win promotional products.
Promotional products that reference pop culture and current trends appeal mainly to Gen Z consumers, while Baby Boomers respond to products that carry an important message more than any other age group.
More than 60% of people who receive promotional products will look the brands up online later.
80% of people have an immediate & positive reaction when they receive promotional products from a company they didn't know about previously.
What do you love about the power of touch?
Sources:
2019 Consumer Study, PPAI Research
2019 Sales Volume Study, PPAI Research