Saying thanks with a special customer gift keeps you top of mind and lets them know that you not only value their business, but also your relationship. Customer appreciation is also good for the bottom line. A recent LinkedIn study estimates that acquiring a new customer can be up to 10 times more expensive than keeping a current one. Do your customers feel the love?
February has a traditional focus on love. While some individuals may be focused only on romance, showing some love to your customer base is likely to be appreciated and inspire loyalty. Don't be stuck in a rut for gifting, there are numerous ways to show appreciation.
Watch Trends, Mix It Up
Food is the perfect shareable for a crowd, but do you pick the same basket or box every year? Step away from the status quo, we can help you select something trendy with your recipient's taste in mind.
How about the gift of high-quality apparel? Just make sure it's something they'll actually want to wear. Look for something current, and stylish. Replace the plain cotton tee with a cozy, tri-blend fabric. Tees are also a great way to combine healthcare messages, as February has many heart related dates to tie into your business message. The tee will keep you remembered while they're wearing your gift to the gym, to walk the dog or hike in the park all year long.
Be Thoughtful, Make Life Easier
How well do you know your customers? While you might not be connected on social media or gathering socially, conversations with them have likely yielded some valuable information that you can apply when selecting gifts. Look for thoughtful gifts that makes their day-to-day lives a little easier or a little more fun.
For example, if your customers are road warriors, consider some gifts that make living out of a suitcase or running through airports a little easier. A compact, folding Bluetooth keyboard can make answering emails a breeze without having to take your laptop out of your bag. An new underseat suitcase that helps you avoid baggage claim area and overhead bins is a lifesaver. If their company allows employees to bring dogs to the office a large canopy umbrellas that sheds the rain away from them when it's closed would be nice to own.
Give Back, Share A Story
Consider making your gift about more than a product with your logo. We often advise you consider reducing the size of your logo, placing your logo in a unique location or tone on tone if it's embroidered. A gift with a positive story is also a great way to add impact to your message. Products that are eco-friendly or socially-conscious products have become seriously popular gifts.
There are tons of options when looking for a a gift that gives back. A Welly Copper Vacuum Insulated Tumbler, is more than an awesome bottle. Welly sales support efforts to build wells in areas without clean water. In addition, the EcoSmart program has everything from backpacks made with recycled water bottles, to recycled cotton totes that make perfect gift bags.
The Bottom Line
No matter what gift you choose, if it's on-trend, thoughtful and useful, it's sure to deliver the thanks and appreciation your customer deserves. How can products become part of your strategic marketing plan? Take a look at these upcoming dates for inspiration. We have ideas for how to use each of these dates to show appreciation and add personality to your brand.
American Heart Month
National Embroidery Month
7th – Send a Card to a Friend Day (print material-any industry)
10th – Umbrella Day
11th – White T-shirt Day
18th – National Battery Day
20th – Love Your Pet Day
22nd – Walking The Dog Day
28th – Skip the Straw Day
National Nutrition Month
6th – Employee Appreciation Day
8th – International (Working) Women's Day
12th – Plant a Flower Day
20th – International Earth Day
30th – National Pencil Day