6 Tips For Better Banners

Updated: Mar 11

Banners are extremely popular because of their ability to immediately convey a message to passersby. They are also cost-efficient, easy to assemble and dismantle, and extremely durable. They can be single- or dual-sided, have wind vents added for over the street signage on electrical poles, be reduced to boulevard signs for repeating messages about upcoming events or to promote holidays, and can be made out of non-traditional materials such as mesh to be more durable in outdoor conditions.


Our design team makes sure your banner stands out from the crowd and reaches as many people as possible by incorporating these six tips:


1. Start Branding at the Top

The most valuable real estate is at the top of your banner - this is where passersby naturally look first, and what they are most likely to remember about your banner. We place your logo in a prominent space, so your audience immediately recognizes you.


2. Keep Text Minimal

Too many words can overcrowd your banner and overwhelm your audience. Keep your message concise and to the point. A few keywords are all it takes to attract passersby and strike up a conversation. Images can be powerful additions if used strategically.


3. Brand with Company Colors

Include your company colors on the banner. Remember, less is more. While your color scheme is helpful in reinforcing your brand identity, you don’t want your color palette to distract from your message.


4. Use Quality Graphics

When it comes to selecting the perfect graphics for your banner, steer clear of low-resolution images. Instead, we want to apply high-resolution graphics that are crisp and clear, with vibrant colors that will pop. Don’t overcrowd your banner with too many graphics. Using just one high-quality graphic is all you need to catch the eye of passersby.


5. Don’t Forget Your Contact Information

Your banner should give your audience all the information they need to contact you in the future. Be sure to include and make highly visible your website, phone number, and social media information. You may even want to add a QR code, so that your contact information can be easily scanned and stored to a smart phone. Keep in mind, content varies for use. A sign hanging over a busy intersection does not need the same content as one a pedestrian passes on the sidewalk.


6. Choose the Right Size

Banners can be printed in a number of different sizes for a variety of different purposes. Keep in mind that a banner that is too small for your environment risks going unnoticed, while a banner that is too large can end up being overwhelming and intrusive. Make sure the banner size you choose makes sense for the setting you plan to use it in.


By applying these tips and changing out your signage regularly to keep your message fresh and noticed, our graphic designs will keep you top of mind and your message remembered.


When you are ready to plan - set up a time to visit the showroom, compare the options of materials for printing and work directly with our design team to bring your vision to life. If you can't make it in person, we can video chat on a variety of platforms, while we show you our huge virtual showroom.


* This image was a huge mesh installation for the side of Apex High School to make the class of 2021 feel special!


Interested in a case study from our archives? Click here.




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