Today is National Dog Day!
Dogs Rule! ( at our house anyway) We have plaque at our house, saying "If you want the best seat in the house, you'll have to remove the dog." Our dogs sleep in the bed, lie on the sofa; life's tough!
We've had a lot of dogs over the years and more than one at at time. Both of our boys have dogs they inherited from our pack or added as new. Since 2010 our pack has moved from pure breeds to rescues, each loved for their own unique personalities.
According to The American Pet Products Association, almost 85 million households have a pet and over the last 30 years pet ownership has gone from 56% to 68% of all households. In fact, the American Veterinary Medical Association suggests that 36.5% of American household own a dog- that's 43,346,000 households- Yikes!
What types of businesses would want to connect with dog lovers?
Besides the obvious- pet related businesses offering grooming, boarding, outdoor adventures, day care and training consider these types of reasons:
Rental properties that are dog friendly
Parks or properties that want to remind you to pick up your dog waste
Realtors helping with the family move
Banks or retail that see dogs stopping by for a visit with their owner
Senior Centers that allow pets to be part of the family
College Graduates- looking for a companion in their new home
Breweries that have a place for dogs to play
Restaurants with outdoor seating
Dry Cleaners or Carpet Cleaners that specialize in removing dog hair or stains
Are you getting the idea?
By offering branded toys, packaged treats or pet calendars featuring rescue stories from your community your making a brand connection that will be something to wag tails!
You might even consider sponsoring fundraising efforts for a local organization!