Amazing Art Starts With Geometry

Updated: Mar 27


Does art need geometry? Sadly, at times yes. That's sad because many creative individuals are not a huge fan of math. However, creating art that's going to be reproduced on paper, fabric, plastic, metal and leather will require some math. Why? We are alluding to the importance of a vectored file. A vectored file is a critical part of your business tool kit.


Your logo is the first impression of your business, and that logo needs to be adaptable to any challenge. When we design logos, we also play out how a logo will translate on promotional products. Your design should hold up visually in one color, because a single-color imprint is still the most affordable and requested format for decoration. Besides, a single-color imprint can also be used to etch, deboss or laser an item. The more versatile your logo, the less expense down the road to modify the design for a specific application.


We need vectored files- that file that you typically can't open because you lack the software program to open it. When it comes to versatility a vector file is "the boss". Vectored files don't pixelate, instead the file is made up of geometric lines and curves, which means they can be scaled to any size while keeping its shape. Often individuals refer to a vectored file as an AI file because many vectored files are created in Adobe Illustrator. However, Corel is also a vectored based program. Both software packages create amazing art. Your graphics professional can export an ESP file from either to share between vectored programs or save a PDF file to import into the other program. These files are usually part of the brand guide created for you when you finalize the logo and receive all your file formats for printing.


The three most common file types for web-based images are .jpeg, .png, and .gif. Here’s a rundown of what makes each one of them different.


JPEG – JPEG images are ideal for files with gradients and allow for a smaller file size through compression PNG – PNG images are lossless, so they do not lose quality during editing, support transparency, and tend to be larger than a JPEG GIF – GIF images can maintain a low file size while being able to support animation

A few other common file types like .pdf, .psd, and .ai, refer to where the specific file was created.

PDF PDF – Incorporates all the elements of a printed document as an image that you can view, print, or send to someone else PSD – Refers to a file created in Adobe Photoshop AI – Refers to a file created in Adobe Illustrator

CRD- Refers to a file created in Corel- our company preference.


What type of file will you be asked to provide when you're a sponsor that will be included on the tee design for the charity run or the banner that will hang in the stadium? Vectored files!



* Bonus fun- How much do you know about our logo? When we started 15 years ago, it looked very different than it does today. How did we borrow from the original to adapt to our current logo? Enjoy this flashback image from 2007 on a sweatshirt!

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