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An Airtight Branding Plan

A quality cooler, like this one from Engel, is a must for summer fun. In yesterday's post we highlighted how brands are build through impressions. 69% of consumers keep a promotional item if the quality it superior. Engel coolers have been used by EMS units for years because of their airtight, leakproof qualities, making your brand alignment to quality an important theme to consumers. Did you miss our post about why brand names matter?

Make sure summer adventures at the beach, lake, pool and backyard party include branded products your partners will enjoy. These coolers are also part of our anniversary month "extra" give back focus for The Poe Center until June 13.

Right now is the perfect time for us to plan your summer promotions- we love crafting your stories- after all, #YourStoryOurWhy.

Source- ASI's 2020 Global Study

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