Day Owl? An Oxymoron?

Updated: May 2


We're all familiar with the term night owl, but Day Owl? Perhaps the twist is shedding light on environmental responsibility.


It’s never been more important for businesses to get serious about environmental and social responsibility. That’s why we’re so excited to introduce our newest retail brand partner, Day Owl.

The Day Owl Mission Day Owl (with your help) is building the first completely circular bag company. Headquartered in Pittsburgh, Pennsylvania, the brand makes products from 100% recycled materials, repairs and refurbishes them to keep them in circulation for multiple owners, and when the bags are used up, Day Owl uses them as input materials for new bags. Even better, as a certified B Corporation, Day Owl meets the highest standards of social and environmental performance. In addition to supporting dignified jobs around the world, the brand also creates meaningful opportunities right here at home. First Mile® Recycled Canvas Day Owl operates in the company of its sister organization, First Mile®, which formalizes waste collection networks in low-income communities and bridges the gap for global brands to purchase from these responsible supply chains, while diverting plastic waste from our oceans and landfills. The brand builds its products from these recycled materials. Made from 100% recycled textiles, even the brand’s “new” bags aren’t new. On top of its sustainability initiatives, Day Owl also works closely with nonprofits like WORK, which aims to help families in Haiti out of poverty through good, dignified jobs.

Day Owl Backpack Recycling 95% of bags ultimately end up in a landfill. Day Owl Backpack Recycling is an industry-leading way for your customers to demonstrate to their end users that they care about people and planet. Upon receiving their Day Owl backpack, users can send an old, unused or broken bag back (even if it has logos on it) and it will be cleaned, repaired and put to good use. Want to give new life to your old bag? Claim your free recycle kit here! New Styles Are Here! We couldn’t be more excited to introduce three new Day Owl styles: Day Owl Cord Pouch | 9007-02 Designed to organize all of your cables, adapters and miscellaneous must-haves. Plus, it’s sustainably made from durable, recycled materials that create jobs around the world. Day Owl Slim 14” Computer Backpack | 9007-03 Designed for lighter, leaner days, the Slim backpack is minimal on the outside and functional on the inside. With a padded sleeve for laptops up to 14” – not to mention top, front and side pockets – it has enough space for all the essentials. Day Owl 15” Computer Backpack | 9007-04 This backpack features a padded laptop sleeve and a spill-resistant bottle pocket for water bottles up to 750ml. The floating top pocket is perfect for glasses or other small items, and the flat front pocket has room for all your accessories. It even has a secret side pocket for your keys, phone or wallet. Click here to shop the Day Owl collection.


If you recall the 70's ad campaigns around "Give A Hoot Don't Pollute" featuring an owl

- then you might find this brand name an oxymoron too!


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