Each year data is crunched to determine the top requested promotional items and it's no surprise that consistently bags make the list. Afterall, bags are useful. Ask us to share the backstory of how a feed sack bag started our industry. Yep, it's true.
While the story might have started with male entrepreneur's, branded bag makers continue today with both men & women leading companies. CNBC shared the backstory, a very cool story, about the founder & CEO of Bagmakers in this interview. Bagmakers was founded in 1980, has been a leader in consumer safety, an innovator to environmental products and exciting decoration processes.
What makes a bag such a popular branding tool?
Large imprint area
Options! Such as the size, shape, fabric- materials & of course, custom!!
Universal appeal- genderless
A 2022 study by ASI found that individuals between 18-44 consider a bag one of the top 5 most useful products they can receive.
Add value to your purchases by asking for bags that offer a greater impact, such as environmental efforts or bags that donate a portion profit to charity.
Plus- 73% of consumer own a branded bag, generating over 3,300 impressions in an 11month span of time.
One of our favorite bags from this woman-owned partner is the adventure bag - not only for the size and imprint options, which include full color & photos, but the name itself. Adventure is an important part of life!
What's new for 2022 in the world of bags?
Take a look at this video for a behind the scenes look some new process and materials all designed to enhance your branding campaigns.
Which bag or decoration technique was your favorite?