Why do retail brands matter now, more than ever in the branding space? Because an increasing number of consumers want to know the people behind the brand. Read more here in one of our recent blogs. One of our top brand partners, PCNA recently provided these insights.
The pandemic has changed a lot of things – including the way we give gifts. It hasn’t just gotten more common – people are being more thoughtful about it, too. Retail brands have always had appeal for the style, quality and performance, but now the emotional appeal is part of the equation:
People know brand names; they trust brands and they often identify with a brand.
Chip Canner, PCNA Director of Brand Development, provided us the scoop on how the trend is changing the promo industry. Q: Brands have always been popular in retail, but they’re really starting to get hot in promo. Why now?
A: “Gift giving has gotten more personal, and in no small part because of the pandemic. People and businesses want to build more meaningful connections with those around them, and it’s easier to create those connections with gifts from retail brands people know and love. Think about when you receive a gift from a brand you like and trust. You’re very likely to use it and keep it.” Q: Why do partners like us turn to PCNA for gifts from retail brands? A: “A few things, actually. We have a large, diverse selection – over 50 in all. And we’re constantly partnering with new brands, because we want to carry something for every type of project or end user. Whether it’s Herschel, Skullcandy®, tentree, mophie® or Klean Kanteen, distributors know we’re the destination for retail brands.”
* At Promotional Partners, we hope you have been following these brand stories on our blog and in our newsletters. If not, click the links to learn more about each of those brands.
Q: With so many retail brands in the PCNA portfolio, do any standout
in your mind?
A: “I’m a big fan of the ones that give back, and we have lots of those. We do our best to partner with brands whose values align with our own, so naturally we carry a lot of eco-friendly brands, Certified B Corporations and companies with giveback programs. For example, tentree plants 10 trees for every item sold. Klean Kanteen is 100% Carbon Neutral in its manufacturing and delivery. It just feels good to offer distributors so many brands that are making a difference.”
Q: What tips would you give about finding the right brand for a project?
A: “PCNA.com is a great way to find what you’re looking for. Our Retail Brands section lets you view curated collections based on different types of end users, from executives and professionals to outdoorsy types.
The Brands They Love
Want to see all our retail brands in one place? Set up time to visit our Promotional Partners showroom, hop on a virtual visit, ask for an electronic look book or new product video before you plan your next promotional campaign!