An ace up your sleeve could be seen as an unfair advantage - we'd prefer to see this as planned ahead; strategic! Today's post is not about debating whether a hidden ace is cheating or strategy- instead it is about leveraging your assets for a winning hand.
Like a gambler playing the odds, more assets at your fingertips create a successful outcome.
Strategic marketing takes planning. An experienced partner is able to make larger tasks seem effortless by applying their knowledge. Recently I sat down with a new client who asked if she should go on our website and let us know what she wanted to order? I replied, "only if you want to miss out on all the value behind our relationship. " She responded that promotional products are waste of money: I just need something for an upcoming event. To which I replied that, " I agree, without a strategy to product or distribution- it's just stuff which is a waste.
Without collaboration that yields a strategy behind the event, program or need for distribution a client is missing the magic in our partnership. In fact, sometimes I don't suggest a product distribution at all- it's about marketing strategy.
A magician has more than one way to connect & create wonder. A master magician or experienced card player adapts to the audience. Growing your business through all the layers requires access to a full hand of knowledge & innovation. It's a thirst for knowledge that keeps us pursuing professional development; which enhances our creative hub- our artistry & magic.
In 2023 the expansion of our showroom location to 3,000 sq feet from 2,250 allowed us more space to increase access to visual communications resources within our the design studio. For 2024 we've stacked the deck even more assets; including new partnerships, programs & resources that will infuse fresh and innovative ways to solve your challenges.
Our February partner newsletter will announce exciting new assets-an ace up each sleeve.
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