Nifty, Nifty Mom is 50!

Updated: Apr 3, 2020


When my mom turned 50, my dad thought it would be a great idea to have me paint a wooden sandwich sign for the yard saying nifty, nifty mom is 50 and asking by-passers to honk in celebration! While my mom did not appreciate the gesture, our earth mom needs our attention. Honks are appreciated!


Mother Earth is turning 50! An initiative started in 1970 turns 50 this year. How much do you know about the origins of a day that gave a voice to an emerging public consciousness about the state of our planet —and keeps us discussing the global health of our planet today.

The focus of consumers on efforts to reduce waste, recycle, reuse and sustain are at an all time high. The long term health of the planet is about daily actions. While we are in an industry that is manufacturing, which is often associated with contributing to water and air pollution.


Let's take a look at measures being taken by our partners. Many of our partners are:


  • Reducing their carbon footprint with biodegradable plastics and cardboard. For example in 2019 Aakron Line, switched to biodegradable bags that take six months to a year to degrade, unlike traditional bags which can take up to 1,000 years. They have also partnered with a vendor who manufactures corrugated boxes that are made of 100% post-consumer waste!

  • Changing out lighting in their factories for greener options or using low impact inks for printing. Simple changes add up for a large impact. For example, Pentel pens are amazing for signing documents, but consumers will love their Eco practices.

  • Partnering with major carriers such as UPS. UPS offers Carbon Neutral shipping, sustainable packaging, Smart Pickup, and Supply Chain Optimization. Read more here.

  • Water soluble inks are free of the toxic chemicals found in traditional inks, therefore, more gentle on the environment. One of our NC partners is a green pioneer- we featured their efforts in a previous blog post- take a look!

  • Ingratiating recycled materials into the construction of bags, apparel, drinkware and print materials we use each day. Yes, the custom books & calendars are made from recycled paper!


Keep following our blog, we will feature stories that champion efforts by our select partners that are honking loud and proud for cooperation to address environmental issues.

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