Discover the Value of Visual Perception

Many people start a puzzle by creating the boarder or grouping together colors and objects before tackling the areas like sky or water.

When our family puts together a puzzle, my role is the locking in the hard to see pieces. I'm able to quickly scan the edges of puzzle shape and find the next piece; you know, those sky and water pieces! Visual perception is what allows us distinguish, isolate and retrieve information. An ability to quicky spot negative shapes or see how a simple edit will change or keep a logo design consistent is intrinsic.

For example, our cares logo demonstrates our heart without veering far from our logo.

What our artistic value?

Our design team is a tremendous resource of talent and creativity. Rather than working with one designer, you'll always have three minds working behind the scenes. Each of us has a different approach to projects. Our diversity of thought, combined with our own design skillsets puts forth a unique collection of ideas. In the graphic design process, listening is required for ideation; we need your input! Through our questions and your answers we're able to to extract your preferences, then react and respond to create concepts. Through collaborative discussion those hard to see shapes in the sky and water areas of your mind become clear.

Often individuals need to see what our designers already know will be busy, crowded or a hard to read font to realize those options don't work.

A couple of years ago, our college intern captured the behind the scenes work of our team in a series of blog post. In her posts about Miranda and Isabel she delved into their love of graphic design and what keeps the work fresh each day.

Over the years we've refreshed and designed numerous logos. We've designed tee shirts, coins, posters, tents, tradeshow booths, brochures and business cards. Some of our favorite collaborations required working within your brand guide to insert fun, heart and milestone moments into your brand story.

Take a look at a few Merck projects we designed. Graphic design collaborations include a charity bike ride jersey, cancer walk and celebrating 20 years since breaking ground in 2004 for the Durham NC location.

Visit our design studio to work one-on-one with graphic design team.

Compare fabrics, papers and products. Each product has a canvas. Explore your options with award-winning professionals that understand how color, font, and design matter when maximizing your message within a specific imprint area. As a partner, your design process includes a suite of services! We love adding more value to boost your brand.

Value add is always part of the Partner Experience.

Note: Discover all the elements behind our logo in this post.