What Scares Pancakes?

No syrup!

Nearly two decades of collaborations has created interesting stories.

This blog post is about a collaboration with the USDA for the North Carolina Museum of Natural Science annual BugFest event. Our partnership started in 2011. After our initial meeting they remarked, "Thank goodness we finally have a partner that understand us and how to market our message, usually promotional groups suggest fly swatters."

As a branding agency, our role in client collaborations is to utilize our suite of services to create impact and effect change; it's our secret!

In 2011, the director shared a fun story about no syrup for pancakes was the result of non-indigenous bugs destroying the trees that creates syrup. At the annual BugFest open house with kids, his story was fun and impactful on attendees. After sharing his goals for the event, I suggested non-traditional and totally custom products. Each product was also USA Made, low cost & high impact, as well as part of our quirky enough to work ideas.

1. Seed paper was suggested for his pancake story because it is a creative medium, adaptable to any shape or size.

2. We designed a custom passport book, capturing all the stops an attendee should make at the event and the custom stamper to apply to the book after visiting each destination insured attendees received all the educational information offered at the event. Completely fulfilling the interactive activities, noted by a fully stamped book earned a badge.

3. We created a Junior Inspector badge created a call to action among kids that attended to spot ingenious bugs and created a way to keep the conversation and education going by adding a website URL to the back of the badge. The URL directed kids to interactive computer games about bugs. ( QR Codes were not heavily utilized at the time of print)

Through interaction at our museum, we educate the public about the effect of bringing non-ingenious species to North Carolina. While our target market is kids, we educate adults too.

When a brand needs to add their voice to a promotion, to tell a story that resonates with their target audience, we use all the tools in our agency toolbox to add value to that collaboration.