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There's CHAMPION Behind Every Small Business!
There is a champion behind all small businesses, it's the people. Community matters. Championing your brand is our why. Being an advocate for other is the secret to strong communities. We've always paid forward introductions, connecting people, and supporting others through volunteering, mentorship, sponsorship, donations and service. Together we grow. Champions support one another. May 4-7 is SBA National Small Business Week. For more than 60 years, the U.S. Small Business
Apr 271 min read


What's The Heart of Your Story?
The first week of May is SBA National Small Business Week, perfect timing to highlight a recent collaboration. Every business owner started with a vision, passion and a dream. As your partner, our role is to connect your story to your audience. Recently we were referred to Peak City Farms, with amazing lettuce- just saying! Try their produce and you'll become a loyal fan. Colby and Ed have passion, vision and are all around great guys. We extracted the elements they wanted to
Apr 252 min read


On Route To A Greener Future?
Every April, Earth Day and Arbor Day put a spotlight on the environment, however the modern consumer is how their future will be greener 365 days a year and for the years to come rather than focusing attention on the environment for a day. Does that mean we're on track for a greener future? When we started the business in 2007, very few of our clients asked about sustainable options and never asked about the packaging waste. In 2026, our partners are constructing more prod
Apr 212 min read


Why Does Community Matter?
Partners and champions of your story develop naturally when community matters! We love seeing our partners grow. Together we can all do more. Support matters. Elevating your brand identity is our story; it's our why. Since 2018 we've created space at our PeakFest booth space to promote a local non-profit. Meet Sage Crossing, a non-profit dedicated to enhancing the lives of seniors through meaningful, service-based programs that foster intergenerational connection, nature-bas
Apr 172 min read


Find The Right Track For Peak Performance
Behind the brick and mortar of the downtown businesses on Salem Street, there's a heartbeat. The evolution of downtown apex is more than buildings, it’s people and connection; that’s community. Over the past 152 years Apex has grown to a population estimated in 2025 at 82,446, growing annually by 665 residents. We’re located in the Promenade building. Originally there was a building between us that housed the Apex Mule and Supply. This building was a grocery and hardware sto
Apr 141 min read


What's The Secret To Generating A Brand Buzz?
Creating a buzz worthy brand story is one our favorite tasks! Brand Identity is how others experience your brand. Principal Miller knows her vision. Together we partnered to generate a buzz for the Hilltop Needmore Road Elementary School hive! Investing in a showroom space provides a multi-sensory experience for our partners. Nothing beats one-on-one collaboration with our certified team of experts to see & feel products. Hands-on experience with our team builds trust and ma
Apr 91 min read


Pursuing The Peak? Partner's Matter!
In May we celebrate 19 years in business. Partnership Matters! Trends come and go, but sage marketing strategies shaped by knowledge, talent and expertise keep brand messaging consistent. What's our team chemistry? Our persona is playful, practical, intentional and humorous Our tone is honest, vulnerable, direct and humble Our language is simple, savvy, and purposeful We're united in purpose to engage, educate, amplify, and exceed expectations We communicate with clarity, hon
Apr 81 min read


Mikey Knows What Matters In Life
Ah, Mikey, he won't eat it, he hates everything! Do you remember that classic commercial for Quaker, Life cereal? Maybe he wanted chocolate pebbles or flakes, however the quality was undeniable to Mikey. Even if the cereal was good for him. It tasted great too! Remember as a kid, half the fun of selecting a cereal was for the free prize? My mom always made us wait. If we dug down to get the price first, we were in trouble. She was more concerned about the ingredients in the b
Apr 62 min read


Symbiotic Relationships Lift Communities
Visionary Assurance, United Purpose is more than a tagline for our brand. Each word is purposely selected to convey the essence of our client experience. Our core values of creativity, collaboration, community and certification are the foundation behind our brand. Our identity is rooted in community; a symbiotic story. After nineteen years of quietly creating graphic designs for an array of partners, we designed a signature collection of products to celebrate our hometown bu
Apr 42 min read


What Are 10 Reasons "It" Keeps Going?
"Wow, it just keeps going." That's the typical response when individuals visit our showroom for the first time. From the first step to the last, the impression our showroom leaves with you lingers. The power of promotional marketing & advertising is in your hand, it's what your wearing, it's human touch. I guess you could say, whatever sticks, leaves an impression. Check these data points. I'm passionate about my industry. Smart marketing seems effortless, the message simply
Apr 32 min read


Whatever Sticks, Leaves An Impression
What's the impression you seek to leave with consumers about your brand? We make sure you stick the landing, creating a positive, lasting impression. Whether it's engagement one-on-one with a person that leaves us with a lasting impression of themself or a consumer response to a brand; impressions matter. For 15 years ASI, Advertising Specialty Institute, creates their annual Ad Impressions Study. It's a data-driven survey to determine the effectiveness of tangible marketing
Apr 21 min read


What Creates An Inspiring Client Promotion?
In the March 2026 edition of PPAI Magazine, The Best of PPAI Expo, there an article showcasing how to break through the digital spiral of doom scrolling. Instead creating effective and impactful programs that get results. It's clear, the tangible appeal of promotional products is WORKING ! How do I know tangible marketing works? Keep reading to discover the entire story behind our inspiring client promotion. Our core values of collaboration, creativity, certification and com
Mar 252 min read


Searching For Your Pot of Gold?
Once a year, we all seem to become Irish! Yep, that's right. Long time partner Doherty's has grown from a single Cary location to Apex, Holly Springs and Pittsboro; apparently good food, drinks and people make us all yearn to be Irish! An important aspect of any restaurant & pub includes employee identification, as well as rewarding your brand enthusiasts. Order gear year-round in their merch store and make sure to be early to buy your new 2026 St Patrick's Day tee design.
Mar 161 min read


Avoid Smoke, Clear Messaging Matters!
Patches and challenge coins are a popular way to share the story behind a brand. March 14th is Tell Your Story Day. Telling a story that resonates with recipients relies on a deep understanding of the message. Time to collaborate in our showroom & design studio always yields the right direction to go with a cohesive set of products and designs that share your message in a way that changes consumer behavior. Many products, like patches , are perfect for identification. Howeve
Mar 142 min read


To Soar, Simply Step Into History!
Birds are cared for in the nest till it's time to soar. As a student, your classroom experiences should provide the tools to help you innovate. Art teaches critical thinking, problem solving, innovation and inspires students to act on their dreams. Classrooms without walls, where the past meets the present, provide the right environment to help students soar. Much like a bird borrowing from it's environment to build a strong nest, when students gain access to community partn
Mar 123 min read


Bold Women Rock!
International Women's Day is March 8th, kicking off International Women's Week. Governor Josh Stein proclaims March Women's History Month 2026, along with Mayor's all over our county. This month honors the contributions of bold women, trailblazers who could not sit on the sideline, who asked uncomfortable questions, who made room for others at their table, who sat at the tables where they were not invited; women who would not be dismissed. Everyday there are woman who dare t
Mar 42 min read


What's In Your Broom Closet?
I've been buying antiques and vintage items for years- guess that means I upcycle right? It's fun to use a product for a different purpose. In my day job- STUFF happens. Yes, we are intentional with the samples we place in our showroom, but we are also intentional with the "old stuff". Recently all four of our bathrooms became storage for more than brooms! In fact, each was bursting at the seams with boxes, computers, and more! Recently we boxed up the entire showroom- yep,
Mar 22 min read


Celebrate Golden Moments, Jump For Joy!
We've all heard there are moments not to cut corners. As the 2026 Olympics prepare to close, it's a great time to continue a discussion around insuring your golden celebrations remain joyful! Athletes train for years, devoting considerable hours each day to perfect their craft, in pursuit of Olympic gold. Medals take center stage during this high profile event, as a symbol of achievement; not a time to cut corners. Surely you've heard about the 2026 Winter Olympic medals sepa
Feb 223 min read


What's A 100 Year Relationship That's Both Hot & Cold?
Sure, Valentine's Day might be about chocolate and sweets, but it's also about celebrating relationships that last! Running hot and cold is not a good sign for human relationships. However, this hot & cold relationship, is associated with good things such as reliability and durability! It's a Stanley! Founded in 1913 by inventor William Stanley Jr., Stanley is associated with adventure, invention, innovation and a timeless spirit that complements your wild imagination. Over 1
Feb 141 min read


Like Magic, Expand Your Reach!
What if you could carry a bag the size of a credit card in your pocket, that opened to the size of a full size tote in one quick motion? Would you consider that a magic trick or a quirky enough to work solution for your brand? The bag in this post is not a trick but it is quirky enough to work. Surely, you've read enough of my blog posts to know that bags generate high impressions over a life-time of use. This bag is construction of durable nylon and plastic. Watch this vide
Feb 131 min read
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