A Riveting Narrative, Becomes A Story Worth Sharing

Have you ever been to a place that immediately made you feel at home?

For many, that place is the town of Fuquay-Varina. Growing up in this area, I've seen the changes to the town first hand. This quiet small town has become a bustling location of economic development. In fact, the town is one of the fastest growing communities in North Carolina. Despite growth, it's kept the hometown spirit that draws in visitors to become residents and business owners.

Before you go, take time to learn how to pronounce its name, so you'll blend in as a local.

The modern consumer doesn't consider a quick drive to a nearby municipality - out of the way. Given all the goods and services located in Southwest Wake, it's super convenient to find exactly what I need.

In 2016, the town rebranded, with a new logo that captures the union of Fuquay and Varina, by incorporating the hyphen in the logo.  

The hyphen between a united Fuquay-Varina is also a genius marketing phrase-

"a dash more."

What does it mean to be -a dash more?

A dash more is a narrative worth sharing, embodies by the people and spirit of the town's employees and residents. Through thoughtful product selection for the brand launch we helped to introduce the story behind the brand and begin to associate the logo with the spirit of the town. As part of the launch, employees received a pull over with a custom dash more zipper pull. We suggested the additional of this element for unity, recognition and to generate excitement. This genius phrase was already part of the brand package before we began working with the launch.

Some of our favorite partnership moment with the town since the launch include:

• The opening of the Hilltop Needmore Community Center

• Opening Fire Station 4

• Introducing brand

• Educating the public about programs and initiatives that matter

• A dash more team spirit

• A store full of products, hosted by the town, to reward their brand enthusiast!

• We illustrated a custom coloring book for kids of iconic locations around town. Kids can insert themself into the government chamber- as a future town leader.

• A mayor's challenge coin & employee years of service pins acknowledge the people that make the town a dash more!

The creative use of visual imagery and custom product development infuses fun, and clearly communicates their brand messaging to the intended recipients.

Together, riveting narratives create amazing stories.

Discover for yourself why the Town of Fuquay-Varina is a dash more.

As we prep for our vicennial celebration in 2027, this partnership remains cherished collaboration. We look forward to continuing their story- it's special!

Discover their dash more story in this summary.

Visionary Assurance, United Purpose at work for our partners!