A Riveting Narrative, Becomes AnE Story Worth Sharing
- Olivia
- 5 minutes ago
- 2 min read
Have you ever been to a place that immediately made you feel at home?
For many, that place is the town of Fuquay-Varina. Growing up in this area, I've seen the changes to the town first hand. This quiet small town has become a bustling location of economic development. In fact, the town is one of the fastest growing communities in North Carolina. Despite growth, it's kept the hometown spirit that draws in visitors to become residents and business owners.
Before you go, take time to learn how to pronounce its name, so you'll blend in as a local.
The modern consumer doesn't consider a quick drive to a nearby municipality - out of the way. Given all the goods and services located in Southwest Wake, it's super convenient to find exactly what I need.
In 2016, the town rebranded the face of the town with a new logo that captured the essence of the hyphen and union of Fuquay & Varina, as one location.
The genius behind the phrase, "a dash more" captures the hyphen between words Fuquay and Varina, as well as what it means to be -a dash more. A dash more is a narrative that worth sharing, over and over. Through thoughtful product selection, we helped communicate the dash into the town's brand launch. ( We did not create the phrase, that was in place before we started the project)
As part of the re-branding, the employees were recognized as a dash more, through the custom zipper pull we suggested be added to their new employee pullover.
A few favorite partnership case studies include:
The opening of the Hilltop Needmore Community Center
Educating the public about programs and initiatives that matter
A dash more team spirit
A store full of products, hosted by the town, to reward their brand enthusiast!
We illustrated a custom coloring book for kids of iconic locations around town. Kids can insert themself into the government chamber- as a future town leader.
A mayor's challenge coin & employee years of service pins acknowledge the people that make the town a dash more!
Together, riveting narratives create amazing stories.
Discover for yourself why the Town of Fuquay-Varina is a dash more.
As we prep for our vicennial celebration in 2027, this partnership remains cherished collaboration. We look forward to continuing their story- it's special!
Visionary Assurance, United Purpose