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An ace up your sleeve could be seen as an unfair advantage - we'd prefer to see this as planned ahead; strategic! Today's post is not about debating whether a hidden ace is cheating or strategy- instead it is about leveraging your assets for a winning hand. Like a gambler playing the odds, more assets at your fingertips create a successful outcome. Strategic marketing takes planning. An experienced partner is able to make larger tasks seem effortless by applying their knowledge. Recently I sat down with a new client who asked if she should go on our website and let us know what she wanted to order? I replied, "only if you want to miss out on all the value behind our relationship. " She responded that promotional products are waste of money: I just need something for an upcoming event. To which I replied that, " I agree, without a strategy to product or distribution- it's just stuff which is a waste. Without collaboration that yields a strategy behind the event, program or need for distribution a client is missing the magic in our partnership. In fact, sometimes I don't suggest a product distribution at all- it's about marketing strategy. A magician has more than one way to connect & create wonder. A master magician or experienced card player adapts to the audience. Growing your business through all the layers requires access to a full hand of knowledge & innovation. It's a thirst for knowledge that keeps us pursuing professional development; which enhances our creative hub- our artistry & magic. In 2023 the expansion of our showroom location to 3,000 sq feet from 2,250 allowed us more space to increase access to visual communications resources within our the design studio. For 2024 we've stacked the deck even more assets; including new partnerships, programs & resources that will infuse fresh and innovative ways to solve your challenges. Our February partner newsletter will announce exciting new assets-an ace up each sleeve.

According to Pew Research, reading books is one of the most popular past times, with the average American reading about 12 books a year. Besides relaxation, book inform us, challenge our perspective, entertain us and can even transport us Most of us can recall our favorite books from childhood. Books don't have to be fairy-tales or fantasy to inspire and excite children.

For a business owner, your list of ideal markets and connections might look like this list: New parents seeking to maintain their optimal health & wellness goals Attendees to conferences Individuals that enjoy cooking Look closer at new products in this digital flipbook, featuring solutions that will resonate consumers Brand name cooking essentials for the kitchen, are perfect for National Bake with families month. Looking for ideas for the home?

In fact, create a memory with unique blends for cocktails, powered drink mix, spices for cooking, ice

Innovative thinkers- creatives, look at the world differently. OXO looks at everyday objects and activities and they see ways to make things simpler, easier, more thoughtfully From cooking and baking to brewing and entertaining to cleaning and organizing, to everyday adventures Besides making your daily routines easier, this brand is invested in a non-profit, Cookies for Kids'

Take a closer look. What's special about her pencil? It has a rainbow tip! Now take a look at what she is wearing.

general health, substance use prevention, dental health, bullying prevention, mental wellness, and cooking

If you’re looking for innovative ways to elevate your brand image, spice up your message and build your Safety First for the BBQ Create a BBQ contest Use a call to action, "Looking for hot ideas?"

If 2020 taught us anything it's that a bit of flexibility to your habits can open up an entirely new way of thinking! In a tech driven word, flexibility is critical, yet each of us uses technology differently as part of our daily routine. In our quest to share "quirky enough to work" products, we enjoy highlighting products with strong message potential through physical attributes and of course word play. These gel mounts will literally take your brand anywhere your recipient cares to travel. Let your branding live a little; adapt & embrace change. How about a non- tipping can cooler? Yes! Stay connected anywhere! Setting up your office space for maximizing organization and efficiency? This desk gift set is a perfect welcome back to work gift. Ever played with bubble wrap? Of course, a push-pop game is a great stress reducer and plenty of fun for kids of all ages. Play reduces stress and games build camaraderie. From tic tac toe to giant yard games. Ready to use soap in the great outdoors? According to our partner's at ASI, the top 3 reasons a consumer will keep and use your gift include: attractive, quality, useful! We hope these quirky, products will be a hit for your next branding campaign. * Source 2020 Advertising Specialty Institute Global Study

While cakes and cookies can satisfy a craving, 44% say they prefer dessert drinks like milkshakes and beverage, inserting a recipe card, spice mix and some quality wireless ear buds for listening to a cooking

knowledge from a team that's been investing in certifications since 2007 is similar to our earlier cooking

Cook. Charge, Light- with this amazing, innovative brand. is on a mission to bring Energy Everywhere™ with revolutionary products that transform the way we cook