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- A Splash Of Fun
As promised, we are back to explain a few of our favorite drinkware options we found at yesterday's event! We mentioned that there was everything from brand name to different shapes and sizes and even different decoration methods - instead of overwhelming you, we found it best to break them up into categories. Brand names versus Non-brand names. This beautifully designed bottle is made of glasses and features a silicone sleeve for easy handling and a bamboo lid which gives it a natural flair (a 2020 trend). One of the key comments we heard yesterday was people wanting a bottle that was effortless to hold yet chic - this is that bottle. While it doesn't hold a brand name, the look and feel gives you the same feeling for those not looking to spend extra for the name. Just imagine you and your recipients enjoying a nice cold sip of water in style! Another chic water bottle is this Corkcicle 20 oz Hybrid Canteen. Very similar in design to the previously mentioned, however, this glass water bottle also has the cooling power of insulated stainless steel! While the main portion is made of hypoallergenic glass, the base is made of stainless steel to keep your drinks nice and cold. Nice water bottles are a perfect fix when you are in need of a quality item to gift, whether it be for a company wellness program, employee on-boarding, or just as a thank you. Water is a necessity but isn't always fun, why not give a gift that will be useful and add a splash of fun. Let us know, do having brand names matter to you?
- Need A Hail Mary?
Our family watches football, so we are familiar with the term a Hail Mary. For those of you that are not football fans, it's a reference to a last ditch effort - aka a long shot attempt to throw a deep pass into the end zone to win the game. The upcoming Super Bowl will generate plenty of hype. In the days leading up to the event, images of rings and trophy's will be broadcast to serve as publicity to the coveted win. In the work place, as in sports, decorative awards serve a necessary role in motivating and shaping employee behavior. Recognizing performance for goals achieved engages your workforce and sends a message that goals matter. In fact, a 2016 Gallup survey showed that organizations that focus on employee engagement have: 41% lower absenteeism 42% lower turnover 70% fewer employee safety incidents 17% higher productivity 20% higher sales 21% higher profitability Your business or organization does not have to have a program in place as large as the NFL to create an iconic award. Designing a custom award is a very achievable goal. Here is a desk piece for a client that was seeing a way to allow for additional benchmark dates to be added into the stack over time with minimal desk space lost (these are also Made in USA). We can even create rings with the very same partner that created this ring! Creative recognition is one of our favorite design tasks!
- How to Improve on a Memory?
We briefly talked about these custom coloring books that we created for the Kraft YMCA 10 year anniversary in our recent throwback post. The ability to create a book that fully captures your brand and while highlighting programs you offer members was a story captured in color! Well, in color once each individual added their own vision. A custom project like this one fits the Y mission to play, while creating positive vibes and embedding a memory in your recipient's mind. We can create custom monthly planners, coloring journals and more. Ask us about it! Lets talk about how you could use coloring for your brand! Healthcare Improve memory and brain function Activity for patients and visitors Academia Student recruitment Donor appeals Large Organizations Conferences Trade show materials Local & Federal Governments Community events City and town promotion Entertainment & Travel Destination promotion Guest Activities Did we mention these products are printed and produced using solar power, are made from 100% post consumer recycled paper and USA made? Just another great way to tie into the values of your brand!
- Red, White & Blue Values
According to Perception Research Services International, 4 out of 5 consumers noticed Made in USA labels on packaging. Seeing the USA made label reports an impressive response, making consumers three quarters more likely to purchase that product over a non USA made product. Additionally, 78% of those making purchases for USA made goods will still make the purchase even if the products cost as much as 10% more. What are 7 reasons to buy American Made? No Tariffs! No Stock Issues - reliable, available inventory! Production Time - Rapid delivery, even for custom development, no waiting for Chinese New Year to be over! Sharing Core Values - political, government, automotive, military, union, university or privately held company’s often seek USA Made partnerships. Strict Safety Standards Fair Treatment & Compensation of Labor Keeping Jobs In USA! What does the label really mean? Did you know that imported products must identify the country where products were manufactured? Products entirely made in the USA must denote "Made in USA". Many products use the certified Made in USA emblem registered trademark with the US Patent and Trademark Office. In 2008 USA Certification Inc became the leading independent source for Made in USA certification. Companies with the USA-C seal have adhered to a rigorous supply chain. If you support Shop Local Programs, USA Made promotions might be a fit for your marketing efforts. Aligning your brand with USA Made might be what sets your growth apart from your competition. Did you realize in the event planner section of our home page is a category for Made in USA?
- They Say It's Your Birthday...
Can't you hear the Beetle's? It's my birthday too yeah! Regardless of your preferences to brands or style, gifts are always appreciated; even if it's not your birthday. Perhaps your birthday is not the most noteworthy date on your calendar, but image if you received a perpetual calendar with a significant date such as your birthday, the date of your annual meeting or upcoming conference; would it build momentum? Despite being in a technology age, calendars are still relevant. There are many industries that "count days". Our industry is one, we count days of production or days to deliver a shipment when comparing options for products. Our goal is to match the best option for quality, features, decoration method and price with the supplier who is closest to your destination and able to meet your firm date for delivery without additional fees. Whenever you're puzzled by how to develop a campaign, our team jumps into creative mode with ideas that will connect with your vertical markets! If you'd like to start a fun promotion, like a birthday gift for each employee we've got some unique ideas to fulfill those needs or national calendar dates to suggest for inserting some personality into your marketing efforts.
- Tails Win
Nearly 70% of US households own pets, according to the American Pet Products Association. As a dog lover, one of the pleasures of owning a business in a busy downtown area are all the fur friends that visit during the day. Whether it’s residents walking their dogs along downtown streets, dogs resting by the tables while the adults talk or canine officers engage with crowds at local festivals, its clear people love pets. Beyond dogs, cats, birds and reptiles are members of our family. Offering treats to pets that frequent your business or introducing point of purchase products that can be used by one’s favorite pet are ways to increase the reach and engagement of your brand with consumers. If a college student is looking for a bank, a mortgage, a car or a place to rent - offering them pet products when they sign the dotted line are a perk! Pet products are also a natural way to start real conversation at a festival style event. Does a consumer really want to talk to you about an achy back, gutters, windows or bathtubs? Maybe, but a consumer with an achy back might love a better dog harness, someone with full gutters might appreciate a new outdoor dog bowl, a window cling reminding 1st responders of indoor pets or a hose to connect to the tub to wash Fido might start a conversation that leads other places. Don't miss an opportunity to attract a pet parent by offering them a chance to spoil their furry friend!
- 5 Ways to Leverage Thanksgiving As Brand Builder
There are lots of ways to show gratitude to your client base. Thanksgiving is an often overlooked day to express your appreciation for individuals and business partners that have supported your business. Custom greeting cards and branded calendars are an affordable and easy to mailer to send out ahead of the Thanksgiving holiday. What are some key reasons to consider a gratitude promotion program? 1. Black Friday is coming! Stay top of mind by inserting a special offer, coupon or freebie that they can redeem on Black Friday. 2. Cyber Monday is coming! Planning a Cyber Monday promotion can help drive traffic to your website. Use a special landing page, a UTM code, and Google Analytics to measure and track ROI driven from your promo campaign. 3. Express your gratitude- Give thanks with a thoughtful sentiment, a personal gift or card. A hand sign your note — which is a small detail that is thoughtful and genuine. 4. Beat the holiday rush. Consumers will be inundated with offers, emails, mailers as the winter holiday season ramps up. It may be harder to capture their attention in December. 5. Spread the gratitude! The world needs more positive vibes. Host a contest or giveaway asking your customers and social followers to share reasons they are thankful. Those who participate can be entered to win a gift card, complimentary service or another awesome prize. Select several winners to send promotional gifts to as a thank you for participating. Bonus: Sponsor a food drive or a “Giving Tuesday” fundraiser for a local non-profit or a charitable cause that is special to you. Invite employees and clients to contribute; share your progress on your website and social media. This is a great way to give back to those in need, spread awareness and have fun! Don’t miss the chance to leverage overlooked holidays as an opportunity to connect with others!
- Talk About A Throwback
They've been around since the early 1970s, many of us can remember using these pencils as children and now they're making a comeback! Imagine all the possibilities that can be created with this throwback pencil! Add these vibrant & colorful pencils to a custom coloring book or custom color calendar for additional value to the recipient. This custom coloring book included memories from the last 10 years of the Kraft YMCA, which was a fun way to recall the experiences and relationships formed through YMCA programs. A stackable colored pencil might be used: Alongside a custom coloring book or calendar marking major occasions and milestone As a giveaway at an elementary school open house During a summer festival event Pencils deliver high visibility ways to insert your personality and are budget friendly. What are a few options? Hammer head pencils Made in USA Jumbo pencils to "grow" business or cash in on savings Colorful barrels that change color, or are digitally printed with patterns Pencils constructed from recycled blue jeans or newsprint Quirky promotions are memorable, pencil in this choice for your next promotion.
- Increasing Insider Access
Who doesn't love a little "inside" information? Are you starting to plan your annual retreat or your spring golf tournament? Add some unexpected excitement and brand recognition to sponsors with unique decoration locations. We offer a line that has a select group of apparel styles that feature the option to private label or private message your gear. These styles feature your logo or special message on a panel inside the neck or waistline. It's your brand, your message, all the way down to the label. Adding a message is a big opportunity to add a special touch to your apparel. You can simply add your logo to create a custom collection, or you can use these branding locations for recognizing special occasions and commemorating milestones such as work anniversaries. Ideal For Special Occasions In the most practical sense, custom labels give you the opportunity to make an additional impression with your promotional apparel. It's a nice, discreet way to send a message without overloading the exterior of the garment. In a less tangible way, it creates a personal connection with the recipient. When used for a gift for a key donor or an employee award, a custom label adds a positive feeling that stays with the wearer every time recipient wears that garment. Worry Free This type of process can be done with smaller orders, full color images and fine details in your artwork offers more value than traditional decoration options.
- How Can You Increase Foot Traffic?
We can’t all be celebrities with thousands of followers, but let’s face it; we all want to turn more heads and point more eyes towards our brand message. Being a head-turner at an event requires planning to capture the look and feel of your space. For example, quirky and fun only work if the representatives in your booth space have the personality to “own” that type of vibe. If wearing costumes or playing a game is not “your thing”, perhaps you have a skill that you can capture in a demonstration or video? If you decide to play a game or provide a demonstration, make sure you have the people power to engage attendees that are passing by the booth while others are engaged in the game or demonstration. Similarly consider the size of your booth, do you have room to effectively split up the space offering an area for one on one conversation without cramping the other attendees? Size does matter- less can be more to capture the attention of an attendee. Don’t forget to evaluate your visual communications each year. Just because the table cover and retractable you have been using for years “works”, consider if it’s “working” for your brand. Does it capture the look and feel of your company in 2020? We’ve become a visual society - looks do matter when it comes to displays! If your space seems stale, then attendees may assume you don’t have new insights to offer to their challenges. 5 Top Attention-Grabbing Techniques Dramatic lighting Double sided full color graphics- share your story in full color; photos convey more than words. Attractive- eye-catching displays- If you don’t have a graphic design team, don’t forget we offer those services. Small space? Don’t forget the walls- flat graphics that hang from the pole and drape separators may seem “old school”, but they are inexpensive, lightweight & print rich ready surfaces. In booth activities or sought-after promotional item. What’s popular? Our top 5 picks are: Microfiber cleaning cloth. Print rich, shapes- hearts, plus a large content area, integrate QR Code Pop Socket. Your company has a "grip" on relevant subject matter, plus people love them HUB. “Own” desk space, they're functional, and creates a brand message of staying connected to, multiple lines of service/offerings Squid/Adapter. Staying connected, accessible, flexible to your needs Straws since we said they were hot. See more here
- Intimated By The Blank Page?
I've always approached a blank page as an opportunity, the artist in me appreciates the amount of choice. I'll admit for many, the blank page is intimidating. The fear of failure and the abundance of choice paralyzes many individuals- leaving them asking what do you think we should include? One of the coolest aspects of our industry is choice! Instantly decoration can change the appearance of an item. In an earlier post this week, I shared an image of full color mountain scene on a tumbler and as well as the same tumbler with a one color logo; completely different results. Popular low cost items that sit on our desk like a coaster or travel with us in purses, pocket and backpacks like a microfiber cleaning cloth are a blank page. What can you do with the surface? Provide a new student a map of campus or like Wake Tech, a future student an image of the ease of access to your campus system? Outline all your convention stops Share dates you will be doing seminars Provide wellness tips Highlight challenges your business service solves Send an image of your customer service team and provide their contact information Include a QR code with a question to get recipients to watch a video about your business Mail or hand out a map to showcase your new business address Share images of your community engagement Remind employees about your company's core values Whatever your story needs to convey, there are low cost options to position your message. We hope you now see the potential in a blank canvas, it's an opportunity to be creative!
- Giving Back to Veteran's Housing
Supporting a cause with your marketing dollars has become important to many consumers. The Patriot brand takes pride in supporting Veterans. Every purchase of a Patriot Cooler or Drinkware product gives back 20% of the net proceeds to Homes For Our Troops. Patriot Coolers offer a large variety of products that range from tumblers and bottles to softpacks and coolers. Many people look for the Yeti brand, but if your organization or business has a connection with Veteran causes, consider this brand for your next promotion. Patriot Coolers offer the durability and look of a Yeti Cooler with the added benefit of knowing you are playing a larger part is someone's life. Their tumblers boasts: Double wall insulation with copper lining Can keep drinks cold for up to 24 hours and hot for up to 6 hours Sweat-free design Splash-proof lid and more Their coolers boasts: Rotomolded construction - can withstand the toughest conditions 3" insulated walls Can keep ice for up to 5 days Bear resistant - perfect for those who like the outdoors Non-slip lid Embossed 17" ruler on the lid No sweat exterior and more! Let's build futures together with this line.












