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Changing our behaviors & habits can have a huge impact. Yet. figuring out whether a certain business or product is sustainable can be overwhelming. It’s such a broad term that means different things to different people – and that doesn’t even get into the so-called “greenwashing” that runs rampant with marketers trying to piggyback on green goodwill with shoppers. To make the task a bit easier, we compiled this list of sustainable labels and certifications, and while not exhaustive, it explains the more common ones related to various sustainability concerns. 1% for the Planet This nonprofit was created by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, as a way to fund diverse environmental organizations. Business members join the network and commit to donating the equivalent of 1% of gross sales – combining monetary, in-kind and approved promotional support – directly to environmental nonprofits. 1% for the Planet certifies member donations, reviewing and confirming sales and donation details annually. So far, members have invested more than $350 million toward environmental causes. American Sustainable Business Network (ASBN) This is a membership organization, representing more than 250,000 businesses. It advocates for solutions that support an equitable, regenerative and just economy that benefits the people and planet. The ASBN was formed by the merger of the American Sustainable Business Council and Social Venture Circle, which became effective Jan. 1, 2022. B Corp A company that receives this official certification undergoes a lengthy audit process where the nonprofit B Lab scrutinizes its legal structure, supply chain practices, philanthropy, customer relations, and employee engagement. To achieve certification, companies must achieve a “B Impact Assessment Score of 80 or above” and pass a risk review, demonstrating high social and environmental performance. Certified businesses also must make a legal commitment to change their corporate governance structure to be accountable to all stakeholders, not just shareholders, and exhibit transparency by allowing their performance to be measured against B Lab’s standards, as well as be publicly available on their B Corp profile. Better Buying The Better Buying Institute created a rating system that allows suppliers to communicate with their buyers about purchasing practices that work well and ones that need improvement. The institute examines seven key categories of purchasing practices that could affect the supplier’s ability to work efficiently while providing a safe work environment. Better Cotton Initiative (BCI) Better Cotton is the largest cotton sustainability program in the world, with more than 2,100 members. Better Cotton-licensed farmers produce cotton in a way that cares for the environment, minimizing the negative effects of fertilizer and pesticides and caring for water, soil health, and natural habitats. Now you know a little more about some of the organizations and certifications that work to advance sustainable options.

We've been telling you about the Popl brand for a while as a trending brand for easy lead generation We've introduced a new option in this Brands Matter series of posts.

Brands, like Skullcandy, that seek to off more to consumers- power that travels with you, throughout adventures, and is constructed with the next generation in mind is solutions oriented and should be a brand We been sharing stories with you about this brand and the products within the line in our brands matter What's the back story of this brand? Shop the options here.

During this pandemic, people everywhere are shifting focus to the things that matter most, like our health

but increasing the quality will go a long way, from long term use to a higher perceived value of your brand Quality branded items are also a way to offer perks to your employee base. Whichever quality item you select, keep it simple to maximize the focus on where it should be: your brand Our stylish new NBN bag collection was designed to be the perfect canvas to showcase your brand.

When planning any promotional or marketing campaign, the number one consideration is - Who are you trying to reach? Our industry has just released its industry overview that breaks down each of the top categories and the three main generations with purchasing power. Millennials (18-34) 45% have a more favorable opinion of eco-friendly promo products 50% would choose a USB drive over a power bank 45% are more favorable to advertisers if the promo product was made in the USA The average Millennial household owns 30 promo products Gen X (35-54) 40% have a more favorable opinion of eco-friendly promo products 55% would choose a USB drive over a power bank 59% are more favorable to advertisers if the promo product was made in the USA The average Gen X household owns 34 promo products Baby Boomers (55+) 53% have a more favorable opinion of eco-friendly promo products 61% would choose a USB drive over a power bank 70% are more favorable to advertisers if the promo product was made in the USA The average Baby Boomer household owns 28 promo products What's important about this data? Developing a campaign that resonates with your vertical markets, requires consideration of the demographics that make up your consumer group. Fortunately for you, we have data! Years of data, collected around consumer preferences. Ask us to send you a copy!

We have numerous posts regarding ways these types of products are woven into your branding strategies Many of our largest brand partnerships- retail brands are leading these bold choices. Our brands matter category features the story behind these brand partnerships. You know we love featuring other woman-owned brands in our collection. Make sure to ask us to share all the ways we can align your brand with your values when crafting your

Every sound matters to a gamer, it's the difference between an epic event and just wasting some time. Why does that matter?

Read more about the paper products from this same brand here. Writes Upside Down? We think that makes this pen a perfect addition to our Quirky Enough to Work Series & Brands Matter Series

Strong impression's are why brands matter! Brand names are what the modern consumer really wants! Reward your brand enthusiasts- employees & your own brand ambassadors; make your fans scream. Make your marks matter. As a former art teacher, I know the power of touch. Purpose driven partnerships, including B Corps, make your brand message last longer. A few brands offering more?

Today SanMar employs more than 4,000 people nationwide and offers 21 retail, mill and private label brands What exactly does that mean for your brand? SanMar Family Values are at the heart of what they do. Take a look at why they are one of our key partners for your branding needs.

Choosing a trustworthy brand for your promotional needs is essential for leaving a powerful message in A reputable brand like Out of the Woods, with its emphasis on quality and eco-friendliness, instills Brands matter immensely in today's business world, and Out of the Woods exemplifies the significance of a strong brand identity. Contact us or come visit our showroom for more brands that align with your vision!