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- Red, White & Blue Values
According to Perception Research Services International, 4 out of 5 consumers noticed Made in USA labels on packaging. Seeing the USA made label reports an impressive response, making consumers three quarters more likely to purchase that product over a non USA made product. Additionally, 78% of those making purchases for USA made goods will still make the purchase even if the products cost as much as 10% more. What are 7 reasons to buy American Made? No Tariffs! No Stock Issues - reliable, available inventory! Production Time - Rapid delivery, even for custom development, no waiting for Chinese New Year to be over! Sharing Core Values - political, government, automotive, military, union, university or privately held company’s often seek USA Made partnerships. Strict Safety Standards Fair Treatment & Compensation of Labor Keeping Jobs In USA! What does the label really mean? Did you know that imported products must identify the country where products were manufactured? Products entirely made in the USA must denote "Made in USA". Many products use the certified Made in USA emblem registered trademark with the US Patent and Trademark Office. In 2008 USA Certification Inc became the leading independent source for Made in USA certification. Companies with the USA-C seal have adhered to a rigorous supply chain. If you support Shop Local Programs, USA Made promotions might be a fit for your marketing efforts. Aligning your brand with USA Made might be what sets your growth apart from your competition. Did you realize in the event planner section of our home page is a category for Made in USA?
- They Say It's Your Birthday...
Can't you hear the Beetle's? It's my birthday too yeah! Regardless of your preferences to brands or style, gifts are always appreciated; even if it's not your birthday. Perhaps your birthday is not the most noteworthy date on your calendar, but image if you received a perpetual calendar with a significant date such as your birthday, the date of your annual meeting or upcoming conference; would it build momentum? Despite being in a technology age, calendars are still relevant. There are many industries that "count days". Our industry is one, we count days of production or days to deliver a shipment when comparing options for products. Our goal is to match the best option for quality, features, decoration method and price with the supplier who is closest to your destination and able to meet your firm date for delivery without additional fees. Whenever you're puzzled by how to develop a campaign, our team jumps into creative mode with ideas that will connect with your vertical markets! If you'd like to start a fun promotion, like a birthday gift for each employee we've got some unique ideas to fulfill those needs or national calendar dates to suggest for inserting some personality into your marketing efforts.
- Tails Win
Nearly 70% of US households own pets, according to the American Pet Products Association. As a dog lover, one of the pleasures of owning a business in a busy downtown area are all the fur friends that visit during the day. Whether it’s residents walking their dogs along downtown streets, dogs resting by the tables while the adults talk or canine officers engage with crowds at local festivals, its clear people love pets. Beyond dogs, cats, birds and reptiles are members of our family. Offering treats to pets that frequent your business or introducing point of purchase products that can be used by one’s favorite pet are ways to increase the reach and engagement of your brand with consumers. If a college student is looking for a bank, a mortgage, a car or a place to rent - offering them pet products when they sign the dotted line are a perk! Pet products are also a natural way to start real conversation at a festival style event. Does a consumer really want to talk to you about an achy back, gutters, windows or bathtubs? Maybe, but a consumer with an achy back might love a better dog harness, someone with full gutters might appreciate a new outdoor dog bowl, a window cling reminding 1st responders of indoor pets or a hose to connect to the tub to wash Fido might start a conversation that leads other places. Don't miss an opportunity to attract a pet parent by offering them a chance to spoil their furry friend!
- 5 Ways to Leverage Thanksgiving As Brand Builder
There are lots of ways to show gratitude to your client base. Thanksgiving is an often overlooked day to express your appreciation for individuals and business partners that have supported your business. Custom greeting cards and branded calendars are an affordable and easy to mailer to send out ahead of the Thanksgiving holiday. What are some key reasons to consider a gratitude promotion program? 1. Black Friday is coming! Stay top of mind by inserting a special offer, coupon or freebie that they can redeem on Black Friday. 2. Cyber Monday is coming! Planning a Cyber Monday promotion can help drive traffic to your website. Use a special landing page, a UTM code, and Google Analytics to measure and track ROI driven from your promo campaign. 3. Express your gratitude- Give thanks with a thoughtful sentiment, a personal gift or card. A hand sign your note — which is a small detail that is thoughtful and genuine. 4. Beat the holiday rush. Consumers will be inundated with offers, emails, mailers as the winter holiday season ramps up. It may be harder to capture their attention in December. 5. Spread the gratitude! The world needs more positive vibes. Host a contest or giveaway asking your customers and social followers to share reasons they are thankful. Those who participate can be entered to win a gift card, complimentary service or another awesome prize. Select several winners to send promotional gifts to as a thank you for participating. Bonus: Sponsor a food drive or a “Giving Tuesday” fundraiser for a local non-profit or a charitable cause that is special to you. Invite employees and clients to contribute; share your progress on your website and social media. This is a great way to give back to those in need, spread awareness and have fun! Don’t miss the chance to leverage overlooked holidays as an opportunity to connect with others!
- Talk About A Throwback
They've been around since the early 1970s, many of us can remember using these pencils as children and now they're making a comeback! Imagine all the possibilities that can be created with this throwback pencil! Add these vibrant & colorful pencils to a custom coloring book or custom color calendar for additional value to the recipient. This custom coloring book included memories from the last 10 years of the Kraft YMCA, which was a fun way to recall the experiences and relationships formed through YMCA programs. A stackable colored pencil might be used: Alongside a custom coloring book or calendar marking major occasions and milestone As a giveaway at an elementary school open house During a summer festival event Pencils deliver high visibility ways to insert your personality and are budget friendly. What are a few options? Hammer head pencils Made in USA Jumbo pencils to "grow" business or cash in on savings Colorful barrels that change color, or are digitally printed with patterns Pencils constructed from recycled blue jeans or newsprint Quirky promotions are memorable, pencil in this choice for your next promotion.
- Increasing Insider Access
Who doesn't love a little "inside" information? Are you starting to plan your annual retreat or your spring golf tournament? Add some unexpected excitement and brand recognition to sponsors with unique decoration locations. We offer a line that has a select group of apparel styles that feature the option to private label or private message your gear. These styles feature your logo or special message on a panel inside the neck or waistline. It's your brand, your message, all the way down to the label. Adding a message is a big opportunity to add a special touch to your apparel. You can simply add your logo to create a custom collection, or you can use these branding locations for recognizing special occasions and commemorating milestones such as work anniversaries. Ideal For Special Occasions In the most practical sense, custom labels give you the opportunity to make an additional impression with your promotional apparel. It's a nice, discreet way to send a message without overloading the exterior of the garment. In a less tangible way, it creates a personal connection with the recipient. When used for a gift for a key donor or an employee award, a custom label adds a positive feeling that stays with the wearer every time recipient wears that garment. Worry Free This type of process can be done with smaller orders, full color images and fine details in your artwork offers more value than traditional decoration options.
- How Can You Increase Foot Traffic?
We can’t all be celebrities with thousands of followers, but let’s face it; we all want to turn more heads and point more eyes towards our brand message. Being a head-turner at an event requires planning to capture the look and feel of your space. For example, quirky and fun only work if the representatives in your booth space have the personality to “own” that type of vibe. If wearing costumes or playing a game is not “your thing”, perhaps you have a skill that you can capture in a demonstration or video? If you decide to play a game or provide a demonstration, make sure you have the people power to engage attendees that are passing by the booth while others are engaged in the game or demonstration. Similarly consider the size of your booth, do you have room to effectively split up the space offering an area for one on one conversation without cramping the other attendees? Size does matter- less can be more to capture the attention of an attendee. Don’t forget to evaluate your visual communications each year. Just because the table cover and retractable you have been using for years “works”, consider if it’s “working” for your brand. Does it capture the look and feel of your company in 2020? We’ve become a visual society - looks do matter when it comes to displays! If your space seems stale, then attendees may assume you don’t have new insights to offer to their challenges. 5 Top Attention-Grabbing Techniques Dramatic lighting Double sided full color graphics- share your story in full color; photos convey more than words. Attractive- eye-catching displays- If you don’t have a graphic design team, don’t forget we offer those services. Small space? Don’t forget the walls- flat graphics that hang from the pole and drape separators may seem “old school”, but they are inexpensive, lightweight & print rich ready surfaces. In booth activities or sought-after promotional item. What’s popular? Our top 5 picks are: Microfiber cleaning cloth. Print rich, shapes- hearts, plus a large content area, integrate QR Code Pop Socket. Your company has a "grip" on relevant subject matter, plus people love them HUB. “Own” desk space, they're functional, and creates a brand message of staying connected to, multiple lines of service/offerings Squid/Adapter. Staying connected, accessible, flexible to your needs Straws since we said they were hot. See more here
- Intimated By The Blank Page?
I've always approached a blank page as an opportunity, the artist in me appreciates the amount of choice. I'll admit for many, the blank page is intimidating. The fear of failure and the abundance of choice paralyzes many individuals- leaving them asking what do you think we should include? One of the coolest aspects of our industry is choice! Instantly decoration can change the appearance of an item. In an earlier post this week, I shared an image of full color mountain scene on a tumbler and as well as the same tumbler with a one color logo; completely different results. Popular low cost items that sit on our desk like a coaster or travel with us in purses, pocket and backpacks like a microfiber cleaning cloth are a blank page. What can you do with the surface? Provide a new student a map of campus or like Wake Tech, a future student an image of the ease of access to your campus system? Outline all your convention stops Share dates you will be doing seminars Provide wellness tips Highlight challenges your business service solves Send an image of your customer service team and provide their contact information Include a QR code with a question to get recipients to watch a video about your business Mail or hand out a map to showcase your new business address Share images of your community engagement Remind employees about your company's core values Whatever your story needs to convey, there are low cost options to position your message. We hope you now see the potential in a blank canvas, it's an opportunity to be creative!
- Giving Back to Veteran's Housing
Supporting a cause with your marketing dollars has become important to many consumers. The Patriot brand takes pride in supporting Veterans. Every purchase of a Patriot Cooler or Drinkware product gives back 20% of the net proceeds to Homes For Our Troops. Patriot Coolers offer a large variety of products that range from tumblers and bottles to softpacks and coolers. Many people look for the Yeti brand, but if your organization or business has a connection with Veteran causes, consider this brand for your next promotion. Patriot Coolers offer the durability and look of a Yeti Cooler with the added benefit of knowing you are playing a larger part is someone's life. Their tumblers boasts: Double wall insulation with copper lining Can keep drinks cold for up to 24 hours and hot for up to 6 hours Sweat-free design Splash-proof lid and more Their coolers boasts: Rotomolded construction - can withstand the toughest conditions 3" insulated walls Can keep ice for up to 5 days Bear resistant - perfect for those who like the outdoors Non-slip lid Embossed 17" ruler on the lid No sweat exterior and more! Let's build futures together with this line.
- How Safe Is Your Data?
October is National Cyber Security Month. Financial industries and tech industries can benefit by connecting their brand message to consumer products that offer protection. What is RFID? Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object. The RFID tag provides a unique identifier for the object using a bar code or magnetic strip that must be scanned to get the information. What’s the Big Deal? RFID tags are showing up in some credit cards and newer U.S. passports. These “contact-less cards” are designed to be more convenient than traditional credit cards because they don’t have to be swiped. A payment industry newsletter, The Nilson Report, says 35 million contact-less chip cards are in circulation in the U.S. There is potential downside to the convenience. Anyone with a handheld RFID reader can “skim” sensitive information from people’s credit cards at several feet. They can even get your name and country of origin from your passport. There’s no need to panic yet; unless you've listened to comedian Kathleen Madigan talk about her mom, the ray gun people and tin foil! Google it or watch Netflix; good stuff! What is RFID Blocking Technology? RFID-blocking wallets and pockets are designed to help protect you from this new brand of electronic pick-pocketing. These items are typically made from a material that interferes with radio waves, making a card’s RFID chip difficult to read. What Can RFID Blocking Do for Brands? Safety-related products are part of a rapidly growing trend. Promotional products with RFID-blocking technology capitalize on an increased interest in security and make sense for a variety of projects. Interested? Check out these new products that feature RFID Blocking Technology! There are small credit card sized products to bags and travel wallets with the technology integrated into the product.
- Drinkware is HOT!
When walking around the show today exploring all the new products for 2020, there was one thing we notice - all the drinkware options! Everyone had it and all had something slightly different, whether it be a different design, shape, brand name or not, mixed media, you name it! In fact, promo drinkware is kept an average of 12 months (longer if it's of nicer quality) and earns 1,400 impressions during that time! It's not something that many think of when thinking of a gift or giveaway as it's an everyday item that's needed. This reason alone is why it is perfect - the best gifts are the useful ones. While walking, we heard a lot of feedback about what attracts someone to a new drinkware item but the tops reasons that seemed to keep coming up were the following: Full color design - we can help with this! Tulip shaped and thin - something you can hold and sip from effortlessly Brand names We invite you to keep following our blogs to learn more about what caught our eye and what we think will catch yours!
- Understand the Eco Evolution
The movement toward recycled, recyclable and sustainable products goes mainstream and our suppliers are responding by deepening their commitment to Eco production practices and expanding their offerings for products made with the environment in mind. There is a worldwide demand pushing the growth of these products in our industry. Earth Day was first celebrated in 1970 and fun fact, the “Don’t Mess with Texas” catchphrase evolved from a 1985 anti-littering campaign. In the fall, you may recall we rolled out our EcoSmart partnership that's aligned with 1% For the Planet. Products made from wheat straw are trending, but likely you are unfamiliar with the term. Wheat straw is the material comes from the stalk that is left after harvest. This raw material is gaining popularity because instead of waste it's being reclaimed to make into products such as reusable plastics for food containers, utensils and drink ware. Why wheat straw plastics? You are choosing a product that is made from rapidly renewable and reclaimed wheat straw instead of trees. Best of all, at the end of its life, you can send your container to the commercial composting facility or home composting efforts instead of the landfill. By using wheat straw in our products, you are diverting material from the waste stream and using a reclaimed resource to make durable, lightweight, and rapid compostable packaging. Products made from wheat straw are strong, microwave & freezer safe, can handle hot liquids up to 200 Fahrenheit, conform to US Food & Drug Administration guidelines, are non-allergenic and gluten-free Shop wheat straw products.















