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Summer is just around the corner and many can't wait to put their feet in the sand or the water. How will you incorporate your brand into your audiences' summer plans? One approach might be to create a custom kit to distribute to offices that provide you repeat referrals. Businesses that offer consumer protection might take a look at products that protect the phone from water, skin from sunburns or secure your valuables or clothing in a popular dry bag. Retail shops might borrow ideas from large brands, such as DSW, who offers a limited edition tote each season to get you into the store to shop. A mesh bag, will travel to more than the beach or the pool, offering high brand exposure to your business. A local gym might offer new members an odor absorbing travel pouch to solve the issue of wet gear that needs to be stored in your car while at work. A new apartment complex with several pools might find that the chance to win a waterproof or floating speaker or floating coaster is exactly the type of prize that would bring a recent college graduate to tour your property. Remember, brands travel and a quality gift will keep your brand anchored on the shore!

Did you know that in 1994 a garage-based business called Amazon offered a way to purchase books online? E-commerce has changed a lot in the past 25 years but clearly consumers like the ease of shopping online. Is there a place for tangible marketing to the e-commerce shopper? Of course, a digital presence still relies on finding human audience to engage. What can these businesses do to increase revenue? Reward shoppers for increasing the size of an order or referring them to a friend with more than a discount. Insert free branded products that hit on the flavor of your company’s brand. Those gifts will be appreciated, useful and travel with your customer; increasing your brand reach within their circles. Consider products that integrate technology – such as wireless charging padfolios or water bottles that double as a speaker or hold your ear buds. Amazon started by offering books to consumers. However, smart marketing can benefit from an oxymoron. If you like turning the pages rather than a Kindle reader, then you'd need a bookmark. A bookmark in the modern age might be a placeholder on your computer to a favorite spot, perhaps even an e-commerce site. However, the bookmark might have removable stickers, which could be decorations for your laptop cover, the same laptop you have in the coffee shop, next to the current book you are reading. A savvy coffee shop might embed a QR to share dates for book lover's to gather, on one of their slower nights, to discuss the book of the month. Who says we can't benefit from being alone together?

Giving someone the finger has never been more fun, and let's face it, who doesn't love a foam finger? A foam finger is practically synonymous with an outdoor event, celebration or sports. Stock shapes, custom shapes; of course! Add fun to your next event, while supporting a family owned company making USA Made products. We've assisted several event planners with themed head wear such as cowboy hats or shark fins for annual conferences. Beyond the finger- scrubbers are ideal for promotions for many businesses: To increase value & brand exposure for the sponsor of a charity car wash. As a gift from your automotive dealer or body shop- reminding them of your car care service. A new cleaning company that wants to promote their service to residents in the area or as a commercial cleaning account, suggesting the consumer let them clean up instead. A realtor might put in a gift basket of new home products A banker might suggest that partner that solves your challenges A municipality might use one to remind home owners about storm water safety tips Add some fun to your next promotional campaign!

March Madness, might be the next sports topic on CNN, but America's classic love of baseball makes it a perfect way to unify a team. A fun fact from the film A League of Their Own: The extras in the hall of fame scene are the actual players from the All-American Girls Professional Baseball League. Teaming in the workplace, like in baseball, requires fostering trust, playing off another teammate's strengths and shared goals. Corporate groups, churches, non-profits & schools often use branded apparel as a way to unify their team and generate excitement for shared goals. We've created several baseball themed tee campaigns using popular raglan tees. Each of those campaigned required custom design work from our graphics team. This tee for West Lake Middle School was designed around a call to action to set up and #BETHEONE. The staff kicked off the year pumped up and focused for a common purpose. Looking for a home run? According to Advertising Specialty Institute research: 80% of consumers own and wear a branded tee Tees will generate over 3,400 impressions per month On average, it only costs 2/10th of a cent to create a tee promotion 63% of consumers keep and wear a tee over 14 months That's some strong ROI and CPI ( cost per impression), creating no buyer's remorse. After-all Tom Hanks said it best, "There's no crying in baseball"!

The popularity of festivals as a source of entertainment is undeniable. Serving 8 years on the 39 year old PeakFest committee has been an eye-opener for me. Attendees would be amazed to learn the level of resources, planning and cooperation between agencies required prior to the event; not to mention the manpower that day to facilitate. Festivals seeking to stay relevant to attendees need to provide ways to engage their message to the crowd. Selfie Frames are a great way to capture quotes, acknowledge achievements and share support for a "cause". Invited attendees to stop at the selfie booth and share the highlight of the festival with 1,000's of their friends, increasing the reach of your event and your message. Interactive products in the break room, at a local event or even on the trade show floor provide a way to engage individuals with questions and provide re-usable dry ease surfaces to collect the responses! What's behind door #1? Is it a new policy or internal contest? Door art, table top signs or temporary footprints driving "foot traffic" to your destination and message reveal are just a few of the cool new products that will add visual interest and provide engagement for your next campaign. We've been pitching to our clients for years to be "THE GO TO" booth that retains visitors by providing a free charging station. Indoor or outdoor, attendees to festivals or trade shows will have mobile devices that need to be re-charged. Offering a way to plug in and then raffling off the high speed, high capacity chargers used at the station will be appreciated by attendees of all ages. The brand exposure is huge, creating an opportunity to align a message of connection, problem solving, reliability, dependability to visitors at your re-charging station.